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旅游电子商务平台解决方案

摘要:旅游业发展电子商务拥有得天独厚的优势,相对于其他行业的电子商务来说,旅游业产品具有更强的可分享性和可参与性,并不像普通产品需要经过研发、生产、销售和配送等复杂业务流程,仅需通过电商平台将产品信息整合即

 

(一)   旅游电子商务的发展概况

广东11选5ZHONGGUOLVYOUDIANZISHANGWUWANGZHANCHUXIANYU1996NIAN,JUWANGLUOLIUCHUANSHUJU,MUQIANJUYOUYIDINGLVYOUZIXUNNENGLIDELVYOUWANGZHANGAODA5,000DUOJIA,QIZHONGZHUANYELVYOUWANGZHAN300YUJIA。SUIRAN,DIANZISHANGWUYUNYONGYULVYOUYEJINYOUSHUNIANDESHIJIAN,DANQIFAZHANSHITOUSHIFENQIANGJING,DEYIYUZHONGGUOJUMINSHOURUZHENGZHUBUTIGAO,YIJIDUILVYOUXIUXIANDEZHONGSHICHENGDUDAFUZENGJIA,JUMINDUILVYOUCHUXINGDEXUQIUYESUIZHIXUNSUZENGZHANG。

广东11选5JUYIGUANZHIKUFABUDE《ZHONGGUOZAIXIANLVYOUSHICHANGQUSHIYUCE2014-2017》SHUJUXIANSHI,ZHONGGUOZAIXIANLVYOUSHICHANGJIAOYIGUIMOWEILAIJINIANJIANGBAOCHIWENDINGZENGZHANG,2015NIANJIANGDADAO3,523.8YIYUANRENMINBI,HUANBIZENGZHANG25.9%,YUJIDAO2017NIANSHICHANGJIAOYIGUIMODADAO4,983.4YIYUANRENMINBI。

旅游电子商务平台解决方案

ZHONGGUOZAIXIANLVYOUSHICHANGCHIXUSHENGWENDEBEIHOUDONGLI,LAIYUANYUYIDONGHULIANWANGSHICHANGDEKUAISUZENGZHANG,LVYOUDIANZISHANGWUWANGZHANDEQIYEFENFENXUANZEJIANSHEYIDONGDIANZISHANGWU,TONGSHIHAISHOUDAOZIBENWANJIADEREQINGQINGLAI,JIUZAI2015NIANZAIXIANLVYOUYIDONGDUANSHICHANGCHENGGONGCHAOYUEPCDUAN,ZHONGGUOZAIXIANLVYOUXINGYEBEIZHENGTIDAIDONGFAZHANLEQILAI。

(二)   旅游电商发展的推动力与阻碍力

一、推动旅游电子商务发展的动力

广东11选5SHUSHANGYUNSHICHANGZONGJIANRENWEI,LVYOUYEFAZHANDIANZISHANGWUYONGYOUDETIANDUHOUDEYOUSHI,XIANGDUIYUQITAXINGYEDEDIANZISHANGWULAISHUO,LVYOUYECHANPINJUYOUGENGQIANGDEKEFENXIANGXINGHEKECANYUXING,BINGBUXIANGPUTONGCHANPINXUYAOJINGGUOYANFA、SHENGCHAN、XIAOSHOUHEPEISONGDENGFUZAYEWULIUCHENG,JINXUTONGGUODIANSHANGPINGTAIJIANGCHANPINXINXIZHENGHEJIKETONGGUOTUWEN、SHIPIN、YUYINDENGCHUANDIJIMUBIAORENQUN,LVYOUXIANLU、LVYOUYOUJIDENGCILEIXINXIGUANGSHOUXIAI。TONGSHI,DUISHANGJIAERYANYIYUCHANPIN、PINPAIDEXUANCHUANHETUIGUANG。

二、阻碍旅游电子商务发展的因素

FANSHIDOUYOULIANGMIANTI,YONGYOUDETIANDUHOUDEDIANZISHANGWUJIYIN,QUEBINGDUSHIXUNMENGFAZHAN,KENDINGSHOUDAOBUSHAOYINSUDEZUAI。

1、网民及旅游企业、旅游网站方面的问题

网民绝对数不断提高,但购买力不足;国内旅游企业涉足旅游电子商务程度低;国内具有完善功能的旅游企业服务的旅游网站数量少。

2、旅游电子商务的配套设施不完善

ZHONGGUOXINYONGXIAOFEIHEYUANCHENGGOUWUHAIHENBUFADA,XINYONGXIAOFEIYUZHONGGUOCHUANTONGDEXIAOFEIXINLIGEGEBURU,CHIKAXIAOFEIDERENQUNBILIJIAODI。ERYUANCHENGGOUWUYEYUWOMENXIGUANDEYISHOUJIAOQIANYISHOUJIAOHUO,YINHUOLIANGQIDEJIAOYIFANGSHIDAXIANGTINGJING。ZAIYOUGUANFALVBUJIANQUANDEQINGXINGXIA,ZAIXIANJIAOYIDUISHUANGFANGDOUCUNZAIJIAODADEDAODEFENGXIAN。

广东11选5ZAILVYOUWANGZHANZHONG,CHULELVXINGSHEZIJIANDELVYOUWANGZHANZUOWEILVXINGSHEYEWUPINGTAIWAI,DADUOSHULVYOUWANGZHANJINGYINGLVXINGSHEYEWUDOUSHIWEIJINGPIZHUNDE。ZHEIQIZHONGDEHEFAXINGCUNZAIWENTI。

ZHONGGUOLVYOUCHANYELIANBUCHANG,YINGXIANGLVYOUXINGCHENGHEZHILIANGDEYINSUJIAOWEIFUZA,LVYOUWANGZHANHENNANZHANGWOLVYOUDEXIANGGUANBUMEN。YINCI,MUQIANLVYOUWANGZHANZAIXIANXIAOSHOUDELVYOUCHANPINRUGUOCHUXIANZHILIANGWENTI,YIBANDOUBUBIZHAOCHUANTONGLVXINGSHEJINXINGPEICHANG,ZHEIXIEHUILINGXUDUOYOUKEDUIWANGSHANGDELVYOUCHANPIN“JINGERYUANZHI”。

DIANZIZHIFUSHOUDUANBUJIANQUAN。QUEFAWANGLUOYINXINGTIGONGDEYOUXIAO、ANQUANDEWANGSHANGZHIFUXITONG,DIANZISHANGWUXITONGZENANYIDEDAOSHUNLIDEFAZHAN。

3、旅游电子商务专业人才不足

LVYOUDIANZISHANGWUZAIBUDUANDEFAZHAN,QIEQIFAZHANSHITOUXIANGDANGDEQIANGJING,DANSHIXIANGGUANFANGMIANDEFUHEXINGRENCAICUNZAIXIANGDANGDADEQUEKOU。

(三)   旅游电商平台的解决方案

一、B2B交易形式 

1、ZAILVYOUDIANZISHANGWUZHONG,B2BJIAOYIXINGSHIZHUYAOBAOKUOYIXIAJIZHONGQINGKUANG:LVYOUQIYEZHIJIANDECHANPINDAILI,RULVXINGSHEDAIDINGJIPIAOYUFANDIANKEFANG,LVYOUDAILISHANGDAISHOULVYOUPIFASHANGZUZHIDELVYOUXIANLUCHANPIN。

2、ZUTUANSHEZHIJIANXIANGHUPINTUAN,YEJIUSHIDANGLIANGJIAHUODUOJIAZUTUANLVXINGSHEJINGYINGTONGYITIAOLVYOUXIANLU,BINGQIECHUTUANSHIJIANXIANGJIN,ERMEIJIALVXINGSHEZHILADAOWEISHUJIAOSHAODEKEREN。ZHEISHI,LVXINGSHEZHENGDEYOUKETONGYIHOUKEJIANGKEYUANHEBING,JIAOJIQIZHONGYIJIALVXINGSHECAOZUO,YISHIXIANGUIMOYUNZUODECHENGBENJIANGDI。

广东11选53、LVYOUDIJIESHEPILIANGDINGGOUDANGDILVYOUFANDIANKEFANG、JINGQUMENPIAO。

4、KEYUANDIZUTUANSHEYUMUDEDIDIJIESHEZHIJIANDEWEITUO、ZHIFUGUANXI,DENGDENG。

旅游业是一个由众多子行业构成、需要各子行业协调配合的综合性产业,食、宿、行、游、购、娱各类旅游企业之间存在复杂的代理、交易、合作关系。   

旅游企业间的电子商务又分为两种形式:

YISHIFEITEDINGQIYEJIANDEDIANZISHANGWU,TASHIZAIKAIFANGDEWANGLUOZHONGDUIMEIBIJIAOYIXUNZHAOZUIJIADEHEZUOHUOBAN。YIXIEZHUANYELVYOUWANGZHANDETONGYEJIAOYIPINGTAIJIUTIGONGLEGELEILVYOUQIYEZHIJIANCHAXUN、BAOJIA、XUNJIAZHIZHIJIAOYIDEXUNISHICHANGKONGJIAN。

ERSHITEDINGQIYEZHIJIANDEDIANZISHANGWU,TASHIZAIGUOQUYIZHIYOUJIAOYIGUANXIHUOZHEJINHOUYIDINGYAOJIXUJINXINGJIAOYIDELVYOUQIYEZHIJIAN,WEILEGONGTONGJINGJILIYI,GONGTONGJINXINGSHEJI、KAIFAHUOQUANMIANJINXINGSHICHANGHECUNLIANGGUANLIDEXINXIWANGLUO,QIYEYUJIAOYIHUOBANJIANJIANLIXINXISHUJUGONGXIANG、XINXIJIAOHUANHEDANZHENGCHUANSHU。RUHANGKONGGONGSIDEJISUANJIYUDINGXITONG(CRS)JIUSHIYIGELVYOUYENEIDEJIPIAOFENXIAOXITONG,TALIANJIEHANGKONGGONGSIYUJIPIAODAILISHANG(RUHANGKONGSHOUPIAOCHU、LVXINGSHE、LVYOUFANDIANDENG)。JIPIAODAILISHANGDEFUWUQIYUHANGKONGGONGSIDEFUWUQISHIZAIXIANSHISHILIANJIEZAIYIQIDE,DANGJIPIAODEYOUHUIHEZHEKOUXINXIYOUBIANHUASHIHUISHISHIDIFANYINGDAODAILISHANGDESHUJUKUZHONG。JIPIAODAILISHANGMEISHOUCHUYIZHANGJIPIAO,HANGKONGGONGSISHUJUKUZHONGDEJIPIAOCUNLIANGJIUHUIFASHENGBIANHUA。B2BDIANZISHANGWUDESHIXIANDADATIGAOLELVYOUQIYEJIANDEXINXIGONGXIANGHEDUIJIEYUNZUOXIAOLV,TIGAOLEZHENGGELVYOUYEDEYUNZUOXIAOLV。  

二、B2E交易模式

此处,B2E(BusinesstoEnterprise)中的E,指旅游企业与之有频繁业务联系,或为之提供商务旅行管理服务的非旅游类企业、机构、机关。大型企业经常
需要处理大量的公务出差、会议展览、奖励旅游事务。他们常会选择和专业的旅行社合作,由旅行社提供专业的商务旅行预算和旅行方案咨询,开展商务旅行全程代理,从而节省时间和财务的成本。另一些企业则与特定机票代理商、旅游饭店保持比较固定的业务关系,由此享受优惠价格。 
旅游B2E电子商务较先进的解决方案是企业商务旅行管理系统
(TravelManagementSysterm,TMS)。它是一种安装在企业客户端的具有网络功能的应用软件系统,通过网络与旅行社电子商务系统相连。

广东11选5ZAIKEHUDUAN,QIYECHALVFUZERENKEJIANGQIYETESHUDECHUCHAZHENGCE、CHUCHASHIJIANHEMUDEDI、JIESUANFANGSHI、FUWUYAOQIUDENGSHURUTMS,XITONGJIANGZHEIXIEYAOQIUCHUANSONGDAOLVXINGSHE。LVXINGSHETONGGUODIANNAOZIDONGPIPEIHUORENGONGCAOZUOWEIQIYEKEHUSHEJIZUIYOUDECHUCHAXINGCHENGFANGAN,BINGWEIQIYEYUDINGJIPIAOJIJIUDIAN,BINGJIANGYUDINGJIEGUOFANKUIJIQIYEKEHU。

TONGGUOTMSYULVXINGSHEJIANLIZHANGQIYEWUGUANXIDEQIYEKEHUNENGXIANGSHOUDAOLVXINGSHETIGONGDEBIANLIFUWUHEZHONGDUOYOUHUI,JIESHENGCHALVCHENGBEN。TONGSHI,TMSHAITIGONGTONGJIBAOBIAOGONGNENG。YONGHUQIYEDEGUANLIRENYUANKEYITONGGUOXITONGSHISHIHUODEZHENGGEGONGSIQUANMIANXIANGXIDECHUCHAFEIYONGBAOGAO,BINGKEJINXINGXIANGYINGDECAIWUFENXI,CONGERYOUXIAODEKONGZHICHENGBEN,JIAQIANGGUANLI。

三、B2C交易模式

旅游电子商务平台解决方案

B2CLVYOUDIANZISHANGWUJIAOYIMOSHI,YEJIUSHIDIANZILVYOULINGSHOU。JIAOYISHI,LVYOUSANKEXIANTONGGUOWANGLUOHUOQULVYOUMUDEDIXINXI,RANHOUZAIWANGSHANGZIZHUSHEJILVYOUHUODONGRICHENGBIAO,YUDINGLVYOUFANDIANKEFANG、CHECHUANJIPIAODENG,HUOBAOMINGCANJIALVXINGTUAN。DUILVYOUYEZHEIYANGYIGELVKEGAODUDIYUFENSANDEXINGYELAISHUO,LVYOUB2CDIANZISHANGWUFANGBIANLVYOUZHEYUANCHENGSOUXUN、YUDINGLVYOUCHANPIN,KEFUJULIDAILAIDEXINXIBUDUICHENG。TONGGUOLVYOUDIANZISHANGWUWANGZHANDINGFANG、DINGPIAO,SHIDANGJINSHIJIEYINGYONGZUIWEIGUANGFANDEDIANZISHANGWUXINGSHIZHIYI。

广东11选5LINGWAI,LVYOUB2CDIANZISHANGWUHAIBAOKUOLVYOUQIYEDUILVYOUZHEPAIMAILVYOUCHANPIN,YOULVYOUDIANZISHANGWUWANGZHANTIGONGZHONGJIEFUWUDENG。

四、C2B交易模式

C2B交易模式是由旅游者提出需求,然后由企业通过竞争满足旅游者的需求,或者是由旅游者通过网络接成群体与旅游企业讨价还价。 
旅游C2B电子商务主要通过电子中间商(专业旅游网站、门户网站旅游频道)进行。这类电子中间商提供一个虚拟开放的网上中介市场,提供一个信息交互的平台。上网的旅游者可以直接发布需求信息,旅游企业查询后双方通过交流自愿达成交易。 
广东11选5 旅游C2B电子商务主要有两种形式:

广东11选5DIYIZHONGXINGSHISHIFANXIANGPAIMAI,SHIJINGJIAPAIMAIDEFANXIANGGUOCHENG。YOULVYOUZHETIGONGYIGEJIAGEFANWEI,QIUGOUMOUYILVYOUFUWUCHANPIN,YOULVYOUQIYECHUJIA,CHUJIAKEYISHIGONGKAIDEHUOSHIYINBIDE,LVYOUZHEJIANGXUANZERENWEIZHIJIAHESHIDELVYOUCHANPINCHENGJIAO。ZHEIZHONGXINGSHI,DUIYULVYOUQIYELAISHUOXIYINLIBUSHIHENDA,YINWEIDANGELVYOUZHEYUDINGLIANGJIAOXIAO。

DIERZHONGXINGSHISHIWANGSHANGCHENGTUAN,JILVYOUZHETICHUTASHEJIDELVYOUXIANLU,BINGZAIWANGSHANGFABU,XIYINQITAXIANGTONGXINGQUDELVYOUZHE。TONGGUOWANGLUOXINXIPINGTAI,YUANYIANTONGYITIAOXIANLUCHUXINGDELVYOUZHEHUIJUDAOYIDINGSHULIANG,ZHEISHI,TAMENZAIQINGLVXINGSHEANPAIXINGCHENG,HUOZHIJIEYUDINGFANDIANKEFANGDENGLVYOUCHANPIN,KEZENGJIAYULVYOUQIYEYIJIAHEDEDAOYOUHUIDENENGLI。

(四)   数商云开发旅游电商平台的优势

1、支持多种商业模式:广东11选5支持平台OTA模式、自营、联营、招商、自营+招商等多样定制的运营模式,为您打造专业级互联网+旅游商业平台;可实现垂直电商平台,多业务的旅游电商平台,多分销商联盟,多供货商电商模式。

2、多终端满足不同场景:PC端、H5端、App端满足目标用户在办公、逛门店、咨询扫码、社交分享等多种场景链接平台、商品。而这一切所有的数据在底层都是统一的数据。

3、健全的商家入驻流程:旅游电商平台不仅提供旅游相关服务,还可以提供商家在平台上售卖特产。商家注册、商家审核、商品审核、入驻全程可控,并且支持平台查看商家商品、订单数据以及对账信息,保证平台对商家的监管。

4、提供精准营销推广武器:满减折赠、抢购、优惠券、凭团、分销返佣和参与线下互动活动等主流营销工具,快速大量引流获客且效果好成本低。不仅如此,数商云还提供大数据分析系统,通过电商平台的PV、UV、会员、商品、订单等数据统计分析,精准预测消费者的需求,实现更精准化的营销。

5、成熟应用生态:集成聚合支付、客服、流量统计、物流、OMS/ERP等电商运营常用工具套件,为客户节省对接成本,降低系统耦合风险。

6、开放的API,构建生态环境:电商平台针对主数据及业务模块提供互联网类型、专业级的OpenAPI,满足与线下会员、OMS、ERP等业务系统的无缝集成对接,让百货零售业务运营的场景形成闭环。

 
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