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农村电商平台解决方案

摘要:广东11选5农民可以通过电商平台购买到全球化工业品,此电商交易模式被称为“下行农村电商”;农民经营者通过电商平台推广销售农村农作物给城镇居民,让农产品销往全国甚至全球的电商交易模式被称为“上行农村电商”。

 

(一)   发展农村电子商务的意义

广东11选5ZHONGGUOSHIYIGEDIGUANGRENDUODEGUOJIA,YESHIYIGENONGCHANPINSHENGCHANDAGUO。ZAISHANGSHIJI,GUOJIAZHUZHANGJINGGENGXIZUODEXIAONONGJINGYINGMOSHI,DUINONGYEDEFAZHANQIDAOLEHENDADECUJINZUOYONG。SUIZHEZHONGGUOJIARUWTOHOUSHENONGWENTIZHUJIANTUXIAN,CHUANTONGDENONGYESHANGWUXINXIDECHUANBOTUJINGHEFANGSHIDELUOHOU,ZHIJIEDAOZHINONGCHANPINXIAOLUBUCHANG,ZAISHICHANGSHANGQUEFAJINGZHENGLI。JINJINIANDEDIANZISHANGWUFAZHANTUFEIMENGJIN,GUOJIADALICUJINNONGCUNDIANZISHANGWUDEFAZHAN。NEIME,FAZHANNONGCUNDIANSHANGJUYOUSHENMEYIYINI?

1、LIYUGAIBIANNONGCUNSHENGCHANJINGYINGMOSHI,JIEJUESHENGCHANHEXIAOSHOUDECHENGBENWENTI,TIGAONONGCUNJINGYINGZHEDESHICHANGJINGZHENGLI;

2、YOULIYUNONGCHANPINSHICHANGZIYUANDEYOUHUAPEIZHI,BANGZHUNONGYESHENGCHANZHEGENGHAODIBANONGCHANPINXIAOWANGQUANGUONAIZHIXIAOWANGSHIJIEGEDI;

3、DAPODIYUJINGJIFAZHANBUJUNHENG,RANGNONGMINZAIJINXINGGENGZUODETONGSHI,HUODEXINGJIABIGAODESHENGCHANZILIAO,WEINONGMINSHOURUDEZENGZHANGCHUANGZAOTIAOJIAN;

广东11选54、GAIBIANCHENGXIANGERYUANJINGJIJIEGOU,RANGYOUXIURENCAIYITUONONGCUNJINXINGCHUANGYEFAZHAN,NONGCUNXIAOFEIZHEZUBUCHUHUJIUXIANGSHOUDAOLAIZIQUANQIUDESHANGPIN。

(二)   农村电商行业的发展趋势

一、国家政策的利好,推动农业电商行业发展

广东11选5MartinSHUSHANGYUNGONGSICEOBIAOSHI,ZHONGYANGZHENDUIYIGEJIAOWEIXIFENDESHENONGLINGYUPAOCHUYIXILIEZHINONG、HUIMINDEZHENGCEFUCHIHEYIJIANZAIGUOQUSHIJIAOWEIHANJIANDE,YEXIANSHIDANGQIANZHENGFUDUIXIANJIEDUANDALIFAZHANNONGCUNDIANSHANGDEJUEXINHESILU。2016NIAN5YUEZHONGYANGBADABUWEILIANHEFABU《“HULIANWANG+”XIANDAINONGYESANNIANXINGDONGSHISHIFANGAN》,ZAIYICITUIDONGLENONGYEDIANSHANGXINGYEDEFAZHAN,SHI“HULIANWANG+NONGCUN”CHENGWEIYIGEPOJUXIYINLIHESHICHANGJIAZHIDELANHAI。

二、2018年中国农业电子商务市场交易规模将超过3800亿元

 JUZHUANYESHUJUXIANSHI,ZHONGGUONONGYESHICHANGZONGJIAZHIGUIMOYUJIZAI10.15WANYIRENMINBIZUOYOU;2015NIAN,ZHONGGUONONGYEDIANZISHANGWUSHICHANGJIAOYIGUIMOWEI1444.5YIYUAN,SHENTOULVBUZU1.5%;YUCE2017NIANKAISHIJIANGKAISHIYINGLAIGAOSUZENGZHANGQI,HUANBIZENGZHANGLVJIANGDADAO51.6%;2018NIAN,ZHONGGUONONGYEDIANZISHANGWUSHICHANGJIAOYIGUIMOJIANGCHAOGUO3800YIYUAN,WEILAIZHONGGUONONGYEDIANZISHANGWUSHICHANGFAZHANKONGJIANJUDA。 

农村电商平台解决方案

三、资本方的持续灌溉,促进农业电商企业开疆拓土

JIEZHI2015NIANDI,ZHONGGUONONGYEDIANSHANGSHICHANGRONGZIJINEWEI83.77QIANWANYUAN,JIAO2014NIANZENGJIALE69.14QIANWANYUAN,HUANBIZENGZHANGLVWEI472.59%;2014NIANZHONGGUONONGYEDIANSHANGSHICHANGRONGZIJINEWEI14.63QIANWANYUAN,JIAO2013NIANZENGJIALE12.55QIANWANYUAN,HUANBIZENGZHANGLVWEI603.37%。NONGYESHICHANGJIAZHIKONGJIANDEJUDA,JIAKUAILEZIBENFANGBUJUDIANSHANGSHICHANGDEBUFA。

农村电商平台解决方案

四、互联网渗透率逐渐扩大,农村网民快速增长

广东11选5JIEZHIZHI2015NIANDI,ZHONGGUOCHENGZHENHULIANWANGGUIMOWEI4.93YIREN,JIAO2014NIANDIZENGJIALE2257WANREN,ZENGFUWEI4.58%;ZHONGGUONONGCUNHULIANWANGWANGMINGUIMOWEI1.95YIREN,JIAO2015NIANDIZENGJIALE1694WANREN,ZENGFUWEI8.69%。ZHONGGUONONGCUNWANGMINGUIMOZENGZHANGFUDUSHICHENGZHENWANGMINGUIMOZENGZHANGFUDUDEJIN2BEI,NONGCUNHULIANWANGDESHENTOULVZHUJIANKUODA,WEINONGCUNHULIANWANGKUAISUFAZHANDIANDINGLEJICHU。

农村电商平台解决方案

五、区域性协会力量会在农村电商中发挥更大作用

NONGCHANPINDIANSHANGSHIDIANZISHANGWUDEHUANGGUAN,SHENGXIANNONGCHANPINDIANSHANGSHIHUANGGUANDEHUANGGUAN。SUIZHEJINGJIHESHEHUIDEFAZHAN,SHENGXIANNONGCHANPINDIANSHANGDEQUYUHUAYUELAIYUEMINGXIAN。

农村电商平台解决方案

(三)   亿万级农村电商市场,发展受到重重阻碍

CHENGSHIDIANSHANGFAZHANYIYOUSHIJINIAN,SHICHANGBEIWAJUEDECHABUDUOLE,JINGZHENGBIANDEYUELAIYUEJILIE。JINJINIAN,QIYEFENFENZHENGDUOYONGYOUYIWANJISHICHANGJIAOYIGUIMOQIANLIDENONGCUNDIANSHANG“DADANGAO”,RANERZHEIKUAIYIWANDANGAOJIUSUANQIANGDUODAO,NENGFOUCHIDEXIAHAISHIWEIZHISHU,FAZHANNONGCUNDIANSHANGSHOUDAOZHONGZHONGZUAI。

一、农村物流支撑体系欠缺,配送成本高

ZHONGGUONONGCUNRENKOUDEFENBUJICHENGGUDAISHEHUIBULUOSHIJIEGOU,DUINONGCUNDIANSHANGWULIUTIXITICHULEJIGAODETIAOZHAN。YIFANGMIANSHINONGCUNDAOLUCANGCHUDENGJICHUSHESHIZHIHOU,DIZHINANZHAO,WUXINGTIGAOLEWULIUPEISONGCHENGBEN,PEISONGXIAOLVDI。LINGYIFANGMIANSHIFANCHENGKONGZAILIANGYANZHONG,ZHISHIDANXIANGDEJIANGCHENGSHISHANGPINSHUSONGNONGCUN,ERWEINENGJIANGNONGCHANPINYUNSONGJINCHENG。

二、农民的电商意识薄弱

广东11选5FAZHANNONGCUNDIANSHANGHAIQUEFAYIXIEBIYAOTIAOJIAN,NONGMINQUEFADUIDIANSHANGDELEJIE。MUQIAN,DABUFENNONGMINXIGUANYUJISHI、SHANGDIANQIANWUHUYI,ZHIGUANDIGANSHOUSHANGPINDEPINZHI,TONGSHIXIANXIAHUYIFANGBIANTUIHUAN。LINGYIGEZUAIYUANYINSHINONGCUNDEHULIANWANG、DIANNAOPUJILVBINGBUGAO,NONGMINWUFASHULIANCAOZUODIANNAO,DUIYUWANGGOULIUCHENGYUCAOZUOBINGBUQINGCHU。DANYOUYUNONGCUNDEZIYUANYOUXIANRENGXUJIEZHUWANGGOU,DADUOSHUNONGMINTONGGUONONGCUNDAIGOUDIANLAIXIEZHUWANCHENGDEWANGGOU。

三、电商支付信用问题突显

DABUFENNONGMINRENGJIUSHIYONGXINYONGSHECUNZHECUNQUQIANKUAN,ZHEIDUIXUYAODIANZIZHIFUDEDIANSHANGPINGTAILAISHUOYESHIYIZHONGZHANGAI。ZHUANZHANGDAOZHANGZHOUQIZHANG、SHOUJIYINXINGKAITONGLVDI、YINXINGWANGDIANBUJUFENSANDENGXIANZHUANGRANGYIXIEYOUXINWANGGOUDENONGMINWANGERQUEBU。TONGSHI,YOUYUNONGMINDUIYUHULIANWANGDERENZHIBUSHEN,WANGGOUPIANJUCENGCHUBUQIONG,NONGMINDUIYUWANGGOUZIJINANQUANQUEFAXINREN,YIJIDUIYUWANGGOUSHANGPINQUEFAXINXIN。

四、缺乏专业知识的电商人才

QUEFAYONGYOUZHUANYEZHISHIDEDIANSHANGRENCAICHENGWEINONGCUNDIANSHANGFAZHANZHONGYUDAODEZUIDAZUAI。ZAINONGCUNJIADEBUDONG,DONGDEZAIWAIBUYUANYIHUINONGCUNFAZHAN。《“XINSANNONG”YUDIANZISHANGWU》BAOGAOBIAOMING,ZAINONGCUN20%DERENQUESHAOKAIDIANZHISHI,LINGYOU14%FANYINGBUHUISHEJIWANGDIAN,31%RENWEIDANGQIANZUIDADEKUNNANSHIJINGYINGGUANLIHEFAZHANWENTI。QUEFAZUGOUDEDIANSHANGRENCAIZUOJICHU,JINKAOJUTOUZAQIANTUIDONGNANYIJIEJUEGENBENWENTI。

(四)   解决方案

FAZHANNONGCUNDIANZISHANGWUDEYAOYISHIDAJIANWANGLUODIANSHANGPINGTAISHIXIANSHANGPIN(QUANQIUHUAGONGYEPIN、NONGCUNNONGZUOWU)ZAINONGCUNHECHENGSHISHUANGXIANG、GAOXIAOLIUTONG。NONGMINKEYITONGGUODIANSHANGPINGTAIGOUMAIDAOQUANQIUHUAGONGYEPIN,CIDIANSHANGJIAOYIMOSHIBEICHENGWEI“XIAXINGNONGCUNDIANSHANG”;NONGMINJINGYINGZHETONGGUODIANSHANGPINGTAITUIGUANGXIAOSHOUNONGCUNNONGZUOWUJICHENGZHENJUMIN,RANGNONGCHANPINXIAOWANGQUANGUOSHENZHIQUANQIUDEDIANSHANGJIAOYIMOSHIBEICHENGWEI“SHANGXINGNONGCUNDIANSHANG”。

MUQIAN,“XIAXINGNONGCUNDIANSHANG”BEIDAXINGDIANSHANGPINGTAI(RUNONGCUNTAOBAO、JINGDONG)YOUXIANQIANGZHAN,QIYONGYOUFAZHANXIAXINGNONGCUNDIANSHANGDEXIANTIANYOUSHIBINGJIANCHENGQIHOU,DANDIANSHANGJUTOULIJIANSHENONGCUNDIANSHANGSHENGTAIDEMUBIAORENGXUXIANGDANGZHANGDESHIJIAN。

ZHONGYANG、NONGCUNZHENGFU、NONGMINGENGWEIGUANXIN“SHANGXINGNONGCUNDIANSHANG”,RUHEJIANGNONGZUOWUTONGGUODIANSHANGPINGTAICHENGGONGXIAOWANGQUANGUOSHENZHIXIAOWANGQUANSHIJIE,TIGAONONGCUNJINGJISHUIPING,SHUSHANGYUNWEIZHUNBEITOUSHENFAZHANNONGCUNDIANSHANGDEHUOBANTIGONGYIXIANONGCUNDIANSHANGJIEJUEFANGAN。

农产品进城的三种常见电商模式

农村电商平台解决方案

一、一县一品生态经济模型

广东11选5YIPINYIXIAN,GUMINGSIYIJIUSHIYIGEXIAN(QU)ZAIDIANZISHANGWUQIBUJIEDUAN,XUANZEDANGDIMOUYIZHONGJUYOUTESEGUIMOHUADECHANPINZUOWEIQIERUDIAN,JIZHONGQUANXIANRENLIHEWULIZIYUAN,HELIDAZAOYIGEBAOPINCHANPIN,SHULIXIANXIANGPINPAI,RUWUCHANGDAMI、HETIANDAZAO、XIANJUYANGMEIDENG。CONGERTUIDONGDANGDIJINGJIDEFAZHAN,JIANGDANGDIDETESECHANPINTONGGUODIANZISHANGWUTUIXIANGQUANGUONAIZHIQUANQIU。

农村电商平台解决方案

二、集散地生态经济模型

JISANDISHENGTAIJINGJIMOXINGZHUYAOLIYONGGAIXIAN(QU)DEWEIZHIHEJIAOTONGBIANLIDEYOUSHI,YIWULIU、CANGCHUCHANYEWEIQIERUDIAN,TONGGUOJIANLIYIDIANZISHANGWUWEIYITUODEJICHUWULIUSHESHI,PINGJIEWULIUFAHUODEGAOXINGJIABI,XIYINDAPIQIYEJIANGCIDIZUOWEITAMENDECANGCHU、WULIUJIDI,CONGERZAIGAIXIAN(QU)XINGCHENG“JISANDI”,DAIDONGDANGDIDIANZISHANGWUJIQUYUJINGJIDEKUAISUFAZHAN。

广东11选5QISHI,JIANDANLAILIJIE“JISANDISHENGTAIJINGJIMOXING”DENONGCUNDIANSHANG,JIUSHIPINGJIEDANGDIDEDILIYOUSHIXIANGDUIWANSHANDEWULIUYUNSHUTIXI,TONGGUOFAZHANWULIU、CANGCHUCHANYE,PANHUOGAIDIQUDEJINGJI,MUQIANWOGUOCHENGGONGDEANLI——TONGLUMOSHI。

农村电商平台解决方案

三、产业生态经济模型

广东11选5“CHANYESHENGTAILIANJINGJIMOXING”YOUCHENGWEIKUAYUZHENGHEMOUYIPINLEISHENGTAIJINGJIMOSHI,SHIYIMOUYIPINLEIDECHANPINWEIQIERUDIAN,SUOYOUYUGAICHANPINYOUGUANDEXIAN(QU)GONGTONGCANYU、BAOTUANFAZHAN,ZHIDINGCHANPINFENLEIBIAOZHUN、JIANLISUYUANTIXI(NONGCHANPINLEI)HEFUWUBIAOZHUN(FUWUYE),ANTONGYIDEBIAOZHUNJINXINGCHANPINJIAGONG,TONGYIJINXINGPINPAIXUANCHUAN,DATONGGAICHANPINCHANQIAN、CHANZHONG、CHANHOUQUANCHANYELIAN(ZHONGZHI/SHENGCHAN、JIAGONG、ZHIJIAN、ZHUISU、CANGCHU、WULIU、XIAOSHOU、SHOUHOUDENG)。

广东11选5CHANYESHENGTAIJINGJIMOXINGJIANGSHIWEILAINONGCUNDIANSHANGFAZHANDEQUSHIHEZHULIU,MUQIANWOGUOGEDIYONGXIANCHUDEXIANYUDIANSHANGFAZHANMOSHIZHONG,“QINGHEMOSHI”“YANGLINGMOSHI”JUBEICIMOXINGDECHUXING。

农村电商平台解决方案

 
 
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  • JIEJUEFANGANZHUANJIA

    2019-08-23 发表

    SHUSHANGYUNDENONGCUNDIANSHANGPINGTAIJIEJUEFANGANZAIZHENGGEXINGYENEISHIFEICHANGZHUANYEDE,MUQIANHENDUOZHONGDAXINGQIYEDOUZHAOTAMENBANGMANGZUOPINGTAIJIEJUEFANGANYIJIPINGTAIGUIHUA,YEWUGUIHUA,NONGCUNDIANSHANGPINGTAIDAJIANDENG。

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