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建材业内忧外患的局面,如何利用互联网实现产业升级再造?

问题补充:广东11选5 【编者案】“内忧外患”的建材行业面临着业内产值下降、年利润率下降、产业链无形拉长等发展问题,2018年又迎来“产业互联网”的传统企业升级再造的难题,转型稍慢一步形同“自杀”,可谓“内患未除,外忧又起”。今天,一起来讨论看看,如何破此局面?

 

【编者案】“内忧外患”的建材行业面临着业内产值下降、年利润率下降、产业链无形拉长等发展问题,2018年又迎来“产业互联网”的传统企业升级再造的难题,转型稍慢一步形同“自杀”,可谓“内患未除,外忧又起”。今天,一起来讨论看看,如何破此局面?

本文讨论的建材行业涵盖范围广,提出的观点供业内朋友参考。  

“产业互联网”是2018年产业圈中的讨论热词,并炸响了不少的实业企业家的心,其中少不了建材业的大佬们。建材也属于我国发展较为长久的行业,谈到互联网升级再造,实实在在难倒不少建材企业,实际存在的问题有许多,核心还是基于供应链本身,从制造、流通端,包括现在提的新零售、销售终端的变革,受到非常大的冲击。建材行业本身销售通过主要有两块:一是工程领域,近年工程领域面临着政策、环境对房地产的影响,进而不同细分市场的建材厂家都受到冲击;二是零售角度,零售型建材就数家装行业最落地,家装行业也因互联网冲击发生了巨大的变化。

广东11选5CONGJIANCAIXIANGGUANLIUTONGQIYEHEZHIZAOXINGQIYELAIJIANG,RUHESHIYINGCHANYEHULIANWANGHUADECHONGJI,BINGQIECONGCHANNENGGUOSHENGDEJIAODUSHACHUXINYITIAOLUZI?SHUSHANGYUNSHICHANGZONGJIANDAOCHU,MUQIANJIANCAIXINGYECHUYUYIGE“NEIHUANWEICHU,WAIYOUYOUQI”DEJUMIAN,HEBUJIEZHUCHANYEHULIANWANGDEDONGFENG,SHIXIANCHANYESHENGJIZAIZAO,ZAOJIUYENEIWANDAOCHAOCHEWEIBIBUKE!

认识未来经济的引擎发动机——产业互联网

产业互联网可以简单的理解为服务于生产的虚拟空间,其核心为建立基础的互联网平台实现四流合一,信息流、商流、物流和资金流。广东11选5消费互联网平台以消费者为主体,产业互联网则以生产者为主体,所有的生产活动构成产业互联网的技术应用。

广东11选5JIANCAIYESHIXIANCHANYEHULIANWANGHUADEBENZHI,WEILEXINXIDEDAOWANSHANDECHENGZAILIUCUN,BINGLIYONGHULIANWANGXINXIJISHUDACHENGCHUANBO。HULIANWANGXINXICHUANBOZUIDADEGONGXIANSHIDAPOXINXIBILEI,RANGLIANGGEYISHANGGUANLIANDUIXIANGZHIJIANJIANLIZHIJIEHUOJIANJIEDELIANJIE,JINERSHIXIANGAOXIAODEXINXIJIAOHUAN。TANGRUOJIANCAIYESHIXIANLEZHENZHENGDEXINXIJIAOHUAN,BIDINGYINGLAIXINYILUNDEBIANGE。

产业互联网将倒逼企业创新升级

我们普遍认为,中国的工业化程度落后于发达国家,而互联网领域却一路赶超世界先进水平。对于建材行业来说,中国的建材市场环境仍不够自由开发,处于闭门各修的状态,而产业互联网需要开放、透明、多样的市场环境,不少的建材新兴互联网企业提供了线上采购与销售通道,随着产业互联网的深入发展,新的平台表现出明显的专业性、垂直性等特征,将等到传统巨头未完成产业互联网升级再造就建造好“护城河”,于建材龙头企业来说,无疑是慢性自杀。

广东11选5TONGGUOZHUANYEDEJIANCAISHUJUFENXIKAN,JIANCAIXINGYEDEZHENGTIFAZHANBINGBUPINGHENG,SHANGYOUJIANCAIQIYEZHANZHEJUTOUGONGXIANXIANZHU,XIAYOUZHONGXIAOQIYEDEFAZHANXIANGDUIPIRUO,ERQIECUNZAIFENBUBUGOUJIZHONGHEXIAOSHOUQUDAOJIAODANYIDEWENTI,QIYEDESHENGCHANXIAOYIDIXIA,ZAIJIANCAIXINGYEDEJINGZHENGLIXIANGDUIBORUO,SUIZHELONGTOUQIYEDEHULIANWANGSHENGJIZAIZAO,RENGCUNZAIXINXIBUDUICHENGERMOULIDEQIYEJIANGBEIXIPAI,CHANPINDEKAIFAJISHUCHUANGXINTUPO、TUICHENCHUXINJIANGCHENGCHANGTAI,CHANYEHULIANWANGHUAJIANGTUIDONGJIANCAIYEDEZHENGTIFAZHAN。

建材企业借互联网升级实现弯道超车

RUJINCHUYUHULIANWANGXUNMENGFAZHANDESHIDAI,WOGUOHULIANWANGYINGYONGJISHUBUDUANSHENGJI,QUANGUORENMINSHIYONGHULIANWANGDERENSHUBUDUANPANSHENG,QIYEJIEZHUCHANYEHULIANWANGDONGFENGTUIDONGCHANYEJINGJISHENGJI,JIAZHIJINNIANLAIGUOJIAZHENGFUDUI“HULIANWANG+”TOURUGAODUZHONGSHIYUFUCHI。

建材企业要继续在互联网时代下生存,必须在除了产品的开发技术上实现创新突破,还必须告别单一的销售渠道,并认清市场需求趋势因需定制符合企业触网的产业互联网平台。依据建材行业的大环境市场,数商云市场总监给出简陋的思路供业内朋友参考:

(1)O2O模式:

O2ODIANSHANGSHICHUANTONGJIANCAIQIYEZHUANXINGCHANYEHULIANWANGDEQIERUDIAN,BINGZHUBUKUOZENGYINGXIANGLI,GAIBIANXIAOFEIZHEDEXIAOFEIXINGWEI,DAPODIYUXIANZHIHEKUAYUEKONGJIANJIEXIAN,SHIXIANQUANWANGYINGXIAO。O2OLIANJIEXIANSHANGXIANXIAYEWU,WANSHANLEDIANZISHANGWULIANTIAO。DADUOSHUDIANSHANGPINGTAIYIJINGSHIXIANZAIXIANJIAOYIHEZHIFU,BINGQIEJIANGXIANXIADEWULIU、TUIHUODENGYEWULIUCHENGJINXINGXIANSHANGGUANLI,SHIXIANLEXIANSHANGXIANXIADEYITIHUA。

(2)C2B模式:

广东11选5JIANCAIBENSHENSHUYUZHONGZIJINDEXINGYE,ZIJINXIAOLVFEICHANGDI,JIANCAIJIANGRENDUIHULIANWANGXINXIHUASHUIPINGDIXIA。JIANCAIDEXIAOSHOUQUDAOWANGWANGSHITONGGUOZHANGSHIJIANYICENGCENGDAILIDEFANGSHIJIANLIQILAIDE,CIMOSHIXIADEJIAOYIFANGSHIWANGWANGYOUSHENGCHANZHEZHANGKONG,RONGYIXINGCHENGHUOWUDUNJIHEZIJINLIANJINZHANGDEJUMIAN。RUOLIYONGC2BDIANSHANG,ZEKEYICONGSHENGCHANZHEWEIZHUTIDEZHIZAOYEZHUANXIANGYIXIAOFEIZHE、KEHUWEIZHUTI,XINXITOUMING,SHENGCHANYEYUXUQIUFANGJIANLIZHIJIE、PINGDENGDELIANJIE;YUQIYEERYAN,C2BSHIYOUWAIDAONEIDEGAIGE,ZHEISHIYIGEHULIANWANGSIWEIYINGXIANGXIADEDADANTUPO,FENGXIANJIAODA。DANZAIHULIANWANGSHIDAI,XIAOFEIZHEGENGQINGXIANGYUCHANPINSHEJICANYUDU(DIY),ZHUIQIUSHANGJIAMANZUGEXINGHUADEDINGZHIXUQIU。

(3)大数据平台:

广东11选5SHUJUQUDONGSHIHULIANWANGHUAQIYEDETEZHENG,YUZHIDUIYINGDESHICHUANTONGQIYEDEYILIUCHENGWEIZHONGXIN。JINTIANKANLAI,FUZADELIUCHENGYIJINGCHENGWEICHUANTONGQIYEZHUIGANSHIDAIFAZHANDEBANJIAOSHI,TARANGQIYEDEJUECEXIAOLVBIANDEDIXIA。ZAIFENGYUNBIANHUANDESHICHANGHUANJINGZHONG,FANYINGCHIDUNJIYIWEIZHESIWANG,SUOYIQIYEQIDAICHANYEHULIANWANGDAPOZHIGU。QIYEYIJINGRENSHIDAOSHUJUZICHANDEZHONGYAOXING,ERQIEDUITEDINGDEXINGYELAISHUO,BIRUJINRONGXINGYE,SHUJUZICHANHENKENENGHEZIJINYIYANGZHONGYAO。

(4)生态链:

ZAIRENHEYIGECHUIZHILINGYU,CHANYEHULIANWANGDEZHONGJIMUBIAOSHIDAZAOYIGEYONGYOUWANZHENGSHENGTAILIANDEHULIANWANGPINGTAI。ZHEIYANGDEPINGTAIKEYISHIXINGYEZUZHI,YEKEYISHIYIGEQIYE,GUANJIANSHIPINGTAITONGGUOZHENGGESHENGTAILIANWEIKEHUTIGONGCHANPINHEFUWU。

广东11选5ZUIHOU,JIANSHECHANYESHIYIGEHANGAIMIANHENGUANGDEXINGYE,JUYOUXUDUOXIFENSHICHANG(To BYUTo CDOUYIYANGFENZHIDUOYANG),ZHEINENGJIDAOLEZHONGXIAOXINGQIYEBUSHAOJIYU,ZAICHUANTONGJULUNLIYONGHULIANWANGSHENGJIZAIZAODERELANGCHAOZHONG,JINGZHUNZHAODAOXIFENSHICHANGJINXINGHULIANWANGJISHUSHENHUA,TEBIEZHENDUISHANGYESHUZIHUAYUNYING,ZHEIFANGMIAN【SHUSHANGYUN】SHIYENEILINGXIANDEXINGJIA。

 

WENZHANGLAIYUAN:http://www.shushangyun.com/article-2015.html

作者:云朵匠 | 本文由数商云原创(微信ID:shushangyun_com),商业转载请联系作者获得授权,非商业转载请标明,谢谢合作!

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