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工厂如何实现转型?用跨境的方式做B2B

问题补充:广东11选5 传统外贸工厂转型跨境B2B,难以一蹴而就,而且还面临种种挑战。跨境B2B电商市场血雨腥风,供应链管理系统成争夺焦点

 

广东11选5CHUANTONGWAIMAOGONGCHANGZHUANXINGKUAJINGB2B,NANYIYICUERJIU,ERQIEHAIMIANLINZHONGZHONGTIAOZHAN。KUAJINGB2BDIANSHANGSHICHANGXUEYUXINGFENG,GONGYINGLIANGUANLIXITONGCHENGZHENGDUOJIAODIAN,SHIFOUYOUYITIAO“ZHONGYONG”ZHILU,KEYIZAI“SHUYEZHUANGONG”DETONGSHI,RANGGONGCHANGBURUB2BKUAJINGSHANGCHENGWANGZHANDEKANGZHUANGDADAO?

一、建设跨境B2B平台品牌

当工厂给海外的B2B跨境电商平台卖家供货时,实际上就是一个跨境小额现货贸易的模式,这就意味着工厂的品牌和产品对于海外的卖家来说都是现成的,所以出于这点考虑工厂必须具备自己相应的品牌。一个品牌能在海外当地发展,能让海外经销商愿意销售,首先需要产品的形象要符合当地消费者的文化,换句话来说就是,B2B跨境电商平台产品需要有一个符合当地文化的品牌故事和定位。一个合适的品牌故事,可以引起消费者的共鸣,只要消费者能够接受该产品,海外的B2B跨境电商平台经销商也就愿销售该产品。

QINZHENJIANGLEYIGEKAOLUDEANLI:ANLIZHONGDEKAOLUSHIYIGEMEIYOUZHUANLIYINGXIANGDEXINJISHUKAOLU,GAILEIKAOLUZAIMEIGUOSHICHANGSHANGYINIANDEXIAOSHOUZAI35WANTAIZUOYOU,QIEZAIKUAJINGB2CDEQUDAOSHANGHAIZAIYIMEINIAN30-40%DESUDUZENGZHANG。

广东11选5GUONEIYIJIAZUOGAILEIKAOLUOEMDEGONGCHANG,XIANGZIJIDAZAOYIGEPINPAIJINRUMEIGUOSHICHANG,BIANZHAOLEYIJIAPINPAIBAOZHUANGGONGSI,WEIZHEIGEKAOLUQULEYIGELANGLANGSHANGKOUDEMINGZIJIAOYOYOGrills,HAIYINSHANGLEYIGEHANZI(biang)QUNIANBEIHUO500TAIFADAOMEIGUO,JIEGUOZHISHOUCHULE5TAI。

YINWEIMEIGUOXIAOFEIZHEBIJIAOREZHONGYUHUWAIHUODONG,SUOYIKAOLUDENGHUWAIYONGPINZAIMEIGUOYOUHENDADESHICHANG,DANTONGCHANGLAISHUO,KAOLUDEZHUYAOSHICHANGJIZHONGZAIDEZHOU,ZHULIUXIAOFEIRENQUNSHIMEIGUO40-45SUIDEZHONGNIANNANXING,MEIGUOBUQIANGXIEHUIJIUYOUHENDUOZHEIYANGDEREN。ERYOYOZHEIYANGDEPINPAIMINGZIZAIMEIGUORENXINMUZHONGBIJIAOYOUZHI,YIQUNZHONGNIANYINGHANWEIZHEYOYOZHEIYANGDEKAOLU,JIRENDEGANJUESHIFEICHANGBUDADE。

SUOYIJINNIAN,GAIGONGCHANGKAOLUZHONGXINZUOLEPINPAIDINGWEI,MINGZIGAIWEIZ Grills,ZHENGGEPINPAITUIGUANGDOUSHIMEIGUOBENTUHUA,TONGSHIGAIKAOLUYUJINNIANWUYUEFENZAIYAMAXUNSHANGZHONGXINSHANGXIAN,YIGEYUEWENDINGZAIYIBAIDUOWANMEIJINDEXIAOSHOUE,YINWEIDANPINHUOZHIBIJIAOGAO,SUOYISKUYEBUDUO。QUNIANDEJIHUOYEYI“ZHONGGUOTEBIEBAN”DECUXIAOQINGLECANG。

二、跨境电商网站产品品质

无论任何商业模式,B2B跨境电商网站的品质永远是第一。

广东11选5“DAJIADOUZHIDAOPINZHIZHONGYAO,RUGUONIZHISHIGUONEIDEYIGEB2CMAIJIA,NIHUIZAIHUAQIANGBEIZHAOHUOSUIBIANMAIYIMAI,DUICHANPINPINZHIHEZERENDUDOUMEINEIMEGAO,DANSHIRUGUONISHIYIGEGONGCHANG,XIWANGHAIWAIDEJINGXIAOSHANGQUXIAOSHOUNIDECHANPINSHI,TADUIPINZHIDEZHONGSHIZENMESHUODOUBUWEIGUO,ERQIEZHEIQIAQIASHIGONGCHANGDEYOUSHI。”QINZHENJIANGDAO。

三、跨境B2B电商平台设计包装

B2BKUAJINGDIANSHANGXITONGZHONG,CHANPINSHIYAOHAIWAIJINGXIAOSHANGKEYIZHIJIELINGSHOUMAICHUDE,SUOYIGONGCHANGZAICHANPINDEBAOZHUANGSHANGYAOSHEJICHULINGSHOUJIDEPIAOLIANGBAOZHUANG,DANZHEIYESHIGONGCHANGPUBIANBUTAISHUXIDEYIGEHUANJIE。

广东11选5“WOCENGKANDAOGUOYIGEXIAOSHOUPINGHENGCHEDEZHONGGUOMAIJIA,HAOBURONGYIDAZAOCHUYIGElistingSHANGQU,YIGE1XINGReview,FUTUYIZHANGCHANPINDESHUOMINGSHU,SHUOMINGSHUSHEJIDEFEICHANGLow,JIRENGANJUECHANPINPINZHIYESHILowDE,ZHEIYANGDESHEJISHIMEIBANFAYINQIXIAOFEIZHEGONGMING。”QINZHENJULIDAO。

SUOYI,B2BKUAJINGDIANSHANGWANGZHANHAIWAIJINGXIAOSHANGZAIXIAOSHOUGONGCHANGDECHANPINSHI,YEHUIKAOLIANGZHEIYANGDEYINSU,YEXUYAOZHEIZHONGFUHEXIAOFEIZHESHENMEIHEXUQIUDEBAOZHUANG、SHUOMINGSHU。

四、B2B跨境电子商务平台利润

广东11选5MarginCAISHIDIYIJUESHENGLI,TONGCHANGSHUODESHIMAOLI。KUAJINGB2BDIANSHANGWANGZHANMAIJIAZAIZUOB2CDESHIHOU,YONGJIAGEJIANQUPINGTAIFEIYONG,BAOQUFBA、HAIWAICANGFEIYONG,YIJIGEFANGMIANDETUIHUO、GUANGGAOZHICHUDENG,SHENGXIADECAISHIJINGLIRUN。

KUAJINGB2BDIANSHANGWANGZHANGONGCHANGDECHANPINYOUHENHAODEPINZHI,YOUFUHEHAIWAIXIAOFEIZHEXUQIUDEBAOZHUANG,DANZHEIBINGBUZUYIRANGHAIWAIXIAOBMAIJIAXIAOSHOUNIDECHANPIN,ZUIGUANJIANDEYIDIANSHIXUYAORANGTAMENYEYOUQIANZHUAN,MAOLICAISHIDIYIJUESHENGLI。

 

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作者:云朵匠 | 数商云(微信ID:shushangyun_com)

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