您现在的位置:商城系统 > 电商资讯 > 移动电商 > 美妆护肤行业:如何驯服迅猛发展的电商?

美妆护肤行业:如何驯服迅猛发展的电商?

摘要: 中国是全球最大的美妆护肤市场,拥有巨大的容量和潜力,行内竞争愈发激烈,驯服迅猛发展的美妆护肤电商,MCmore来支招。

 

ZHONGGUOHULIANWANGFAZHANZHIJINYIYOU20GENIANTOU,KEWEISHIFAZHANJIQIXIONGMENG,CHENGGONGSHENTOUDAOGEXINGGEYE,NAIZHIYINGXIANGZHEGERENDESHENGHUOXIGUAN。LINGSHOUDIANSHANGSHICHANGSHICHANGGENGSHIFENGQIYUNYONG,JINGZHENGGEWAIJILIE,JUTOUHENGXING,SHIHENGBIANYEDEXIANXIANGZAOYISIKONGJIANGUAN。

广东11选5SUIZHEHULIANWANGDEFAZHAN,ZHONGGUONVXINGYIDONGMEIZHUANGXINGYEYEZAIXUNMENGFAZHAN。2015NIAN,ZHONGGUOMEIZHUANGCHANPINLINGSHOUJIAOYIGUIMODADAOLE4846YIYUANRENMINBI,QIZHONGXIANSHANGJIAOYIGUIMODADAOLELISHIXINGAO1767YIYUAN。YUJIDAO2017NIAN,HUAZHUANGPINSHICHANGDENIANXIAOSHOUEQINGSONGDADAOQIANYIJIBIE,NIANZENGYOUWANGDADAO20%YISHANG。

据美妆行家分析,中国美妆市场拥有三大特点:

第一个特点是市场容量巨大。中国有着广泛的人口基础,而且是全球最大的美妆市场,仅仅20年(1996~2016)时间,中国美妆护肤行业从人工作坊的工作方式,依靠学习国外市场产品到现在的拥有自己的科技研发团队、集团化经营,并且开始能够在一些方面跟国外品牌缩小差距甚至领先。

第二特点是市场潜力巨大。广东11选5中国的经济在迅速发展,人们的生活质量得到提高,开始对生活有更高层次的追求,消费水平也大大的提高。从消费对象来看,消费群体开始向低龄和高龄人群延伸;从消费对象来看,男士也开始注重护肤,婴儿护肤品也同时具有深挖的潜力。

第三特点是竞争压力大。广东11选5据消费者调研报告,消费者已经不再满足于传统的美妆业务模式,逐渐开始青睐数字化的购物渠道。护肤品和彩妆是线上购买频率最高的美妆产品,38%的消费者经常在网上购买护肤品,34%的消费者经常在网上购买彩妆。受美妆电子商务的发展影响,化妆品公司不可能稳坐泰山,坐等消费者来消费,更多时候,各大厂商更是摩拳擦掌争夺市场。一些国际大品牌甚至在中国大陆设立分部,如雅思兰黛把亚太区总部搬到上海。

广东11选5MINJIANYOUGEZHEIYANGDESHUOFA:“NVRENDEQIANZUIHAOZHUAN”。ZUOSHENGYIJIANGQIUTIANSHI、DILI、RENHE,JIUZHONGGUOMEIZHUANGHUFUXINGYELAISHUO,CISHICIKEBUZHENGSHISANZHEDOUMANZULEMA?JIEXIALAI,MCmoreXIAOMAIFENXIANGYIXIE“XUNFUMEIZHUANGHUFUDIANSHANGYESHOU”DEGANHUO:

(一)移动美妆应用怎么看?

ZHONGGUONVXINGYIDONGMEIZHUANGYINGYONGZHUYAOFENWEILIUDALEI:SHEQU+MEITI、SHEQU+DASHUJULEI、SHEQU+DIANSHANGLEI、CHUANTONGZIYINGLEI、CHUIZHIB2CLEI、GONGJULEI。

广东11选5QIZHONGSHEQULEIMEIZHUANGAppSHIDANGQIANGUONEINVXINGYIDONGMEIZHUANGDEZHULIUMOSHI,“SHEQU+MEITILEI、SHEQU+DASHUJULEI、SHEQU+DIANSHANGLEI”SANLEIJUNWEIYISHEQUJIYONGHUUGCNEIRONGWEIJICHU,JIANLIZAI“SHEQU+”MOSHIJICHUSHANGDEBUTONGXINGZHIJIFANGXIANGXINGYANSHEN。ERCHUIZHIDIANSHANGLEIAppZHUANZHUYUYONGHUXIANSHANGGOUMAIHUANJIE,SHIXIANZAISHANGYEMOSHIZUICHENGSHU、YONGHUGUIMOZUIDA、FAZHANZUIWENDINGDELILIANG。

ZAIYIDONGHULIANWANGDECHONGJIXIA,CHUANTONGHUAZHUANGPINCHANGSHANGJICHUANTONGXIAOSHOUQUDAOYEZAIBUDUANXUNQIUZISHENDETUPO,JIANLIDAODAYONGHUDEZUIJIATUJING,CHUANTONGZIYINGLEIMEIZHUANGYINGYONGSHIQIYINGXIAOJIYINLIUDEYIDASHOUDUAN。TONGSHI,ZHUANZHUYUGELEIYONGHUXIFENXUQIUDEGONGJULEIMEIZHUANGAppYEFENFENCHUXIAN,ZHONGGUONVXINGYIDONGMEIZHUANGYINGYONGSHICHANGCHENGXIANBAIHUAQIFANGDEJINGXIANG,QIERENGYOUJIXUFAZHANZHUANGDADEQUSHI。

(二)提升全渠道竞争力

广东11选5SHENCHUHULIANWANGSHIDAI,RENMENXIAOFEIGOUWUDEQUDAOYUJIADUOYANGHUA,RU:XIAOFEIZHEKEYIZAIXIANSHANGGOUWU,RANHOUDAOMENDIANNEITIHUO;YEKEYIZAIDIANNEIXUANGOU,RANHOUDAOXIANSHANGTIHUO。PINPAISHANGHELINGSHOUSHANGBIXUYOUHUAQUANQUDAODEJINGZHENGLI,DINGYIGEQUDAODEZHINENG。

XIANXIAMENDIANKEYISHIJIAOHUODIAN,YEKEYISHITIYANZHONGXIN。ZUOWEITIYANZHONGXINSHI,DIANYUANXUYAOTIGAOZONGHENENGLI,GUIBICHUANTONGBIXIAODEGUANNIAN,ZHUZHONGXIAOFEIZHEDETIYAN,QUANLIBANGZHUXIAOFEIZHEJIECHUCHANPIN、TIYANPINPAI,CONGERCUJINXIAOFEIZHEZIRANERRANDEXIAOFEI。

MENDIANYEKEYIYONGYUZHIXINGDINGDAN,TONGGUOCUNHUOMANZUDANGDIXUQIU,ZHICHI“YIJIANQUHUO”FUWU,CONGERJIAKUAITIHUOSUDU,DANXUYAOXIAOFEIZHEZOUGENGDUODELULAITIHUO。SHIXIANZHEIYIZHINENGXUYAOJICHENGDEXITONG,CHANPINFENLEIGENGJIAPIANXIANGKUAISULIUTONGDESHANGPIN,ZHEIYANGCAINENGZHICHIDIANNEITIHUO,TONGSHIHAIXUYAODIAOQIANZIYUANZHICHIEWAIDEGONGZUO。

(三)选择定制电商系统

“MEILESHOUJI,JIUMEILEANQUANGAN”DESHIDAIXIA,WANGGOUCHENGWEILERENMENDESHENGHUOXIGUAN。ZUOWEIQIYEWULUNNIXUANZEDAXINGDEDIANSHANGPINGTAI,HAISHIXUANZEZIJIANSHANGCHENGXITONG,DOULIBUKAIFENSIYONGHUDEYUNYING。TEBIESHIMEIZHUANGHUFUXINGYE,ZHIZUOYICIXINGDEMAIMAI,CHIZAOWANDAN。

JUMCmoreKEHUFANKUI,DAXINGDIANSHANGPINGTAIMUQIANMEIYIWEIFENSIDECHENGBENZAI80YUANZUOYOU,CHENGBENHAIZAIBUDUANPANSHENGZHONG,ERQIEHAIYOUYIGETOUTENGWENTIJIUSHIZHANXINGTAIDI,XUYAOBEIPINGTAIKUNZHU,WEIGUANGGAOWEI、LIULIANGZHONGFUXIAOFEI。BUDEBUKAISHIZHONGXINSIKAO,ZIJIANZHANDEBIYAOXING。MUQIANSHIMIANSHANG,YOUBIAOZHUNBANDEDIANSHANGXITONG,YEYOUDINGZHIHUADEDIANSHANGXITONG。LINGWAI,HAIYOUZHICHIPCDUANHEYIDONGDUAN,YIDONGDUANYOUFENWEIApp、wapDENG。WULUNNIZHUNBEIRUHEXUANZE,HUANYINGLAIZHAOMCmoreXIAOMAIGOUTONG,XIWANGNENGGOUBANGZHUDAONIYO!

广东11选5RENGYOUBUFENQIYEDUI“DAJIANSHUYUZIJIDEDIANSHANGXITONG”CHUYUGUANWANGZHUANGTAI,MEIZHUANGHUFUXINGYEDAJIANSHANGCHENGXITONGHUOAppSHANGCHENGHENYOUBIYAOXING,XIANZAI80、90HOUDOUSHIDIANSHANGXIAOFEIDEZHULIJUN,ZHUZHONGGEXINGHUA。DINGZHISHANGCHENGYOUZHUYUPEIHEQIYEXIFENSHICHANG,DINGWEIPINPAIZHAODAOZHUNQUEDEXIAOFEIRENQUN,WEIMUBIAOXIAOFEIRENQUNTIGONGJINGQUEDEFUWU,GENJUXITONGDEDASHUJUFANTUIXIAOFEIZHEXINGWEI,CONGERZENGJINYUXIAOFEIZHEDEHUDONG。DANGYONGHUJISHUDADAOYIDINGSHULIANGHOU,KEYIFAZHANCHUIZHICHANYE,ZENGJIACHANPINPINLEI、ZENGZHIFUWU、RUANGUANGGAOSHOURUDENGDENG。

 

<本文由MCmore原创>转载请标明来源;

【麦多商城mssreps.com】是一家企业级电商系统开发服务商,专注于为企业级商家提供高品质的电子商务网站搭建服务,服务涵盖:商城系统开发、网站搭建、小程序商城定制等一站式电商解决方案

声明:文章"美妆护肤行业:如何驯服迅猛发展的电商?"为<麦多商城系统>原创文章,转载请注明出处,谢谢合作!
标签: 电子商务系统 网上商城系统
文章排行

TOP ARTICLES

电商资讯推荐阅读

广东11选5Electric information