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花加召回事件折射鲜花电商供应链痛点

摘要: 继融资风波后,鲜花电商FlowerPlus花加(以下简称“花加”)再次因销售“毒鲜花”马利筋被推上舆论的中心。8月7日凌晨,花加在官微表示,有200束含马利筋的花束未进行完整预处理,导致问题花束到达消费者手中,由于无法立刻追溯上述马利筋,召回所...

继融资风波后,鲜花电商FlowerPlus花加(以下简称“花加”)再次因销售“毒鲜花”马利筋被推上舆论的中心。8月7日凌晨,花加在官微表示,有200束含马利筋的花束未进行完整预处理,导致问题花束到达消费者手中,由于无法立刻追溯上述马利筋,召回所有含马利筋的订单。业内人士认为,事件折射出鲜花电商在供应链管理,尤其是采购环节与监管环节薄弱等痛点。

风波再起 花束“有毒”

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舍命狂奔 痛点显露

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行业探索 配送遇阻

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