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从新通路到便利店 京东B2B的生意经是什么

摘要: 在之前的《京东向左,阿里向右,谁将更快链接20万亿快消品B2B市场?》一文中已提及,服务夫妻小店的B2B蓝海市场足够大,还有令人眼热的巨大效率和利润想象空间,正成为电商巨头走向线下的一个新方向。

NEIME,XIANGBIZHEIGESHICHANGSHANGDECHUANTONGJINGXIAOSHANGHEZHANGHETIANXIA、ZHONGSHANGHUIMINZHEILEIB2BGONGSI,ALIHEJINGDONGZHEILEIDIANSHANGJUTOUPAOMAQUANDIYOUSHENMESHASHOUJIAN?

不妨看看京东最新抛出的技术牌

广东11选5ZHEIZHOU,FUZEJINGDONG“BAIWANBIANLIDIAN”JIHUADEJINGDONGXINTONGLUSHIYEBUXUANBUZHENGSHITUICHUYIGE“XINGZHEDONGXIAOPINGTAI”,TONGGUOLEISIDIDIDACHEDE“FADAN”、“JIEDAN”DERENWUGUIZE,BANGZHUPINPAISHANGHEFENBUZAIQUANGUOGEDIDEBIANLIXIAODIANJIANDANZHIJIEDILIANJIEQILAI。

YIFANGMIANJIEJUEPINPAISHANGDUIZHONGDUANCUXIAOSHENGDONGHUAGAOXIAOZHIXINGWENTI;LINGYIFANGMIAN,YERANGBIANLIXIAODIANZHUMENNENGBUDAZHEDIDEDAOPINPAIFANGGUIFANZHIDAO,DIYISHIJIANNADAOCHONGZUWULIAO,CANYUPINPAICUXIAO,HUODEXIAOSHOUTISHENG。

广东11选5YOUYANJIUBIAOMING,XIAOFEIZHEQUSHANGDIANSUIJIGOUMAIDEZHANDUOSHU,ZHONGDUANCHENLIEDESHENGDONGHUADUIYINGXIANGXIAOFEIZHEGOUMAIXINGWEIHEGOUMAIJUECEYOUJUZUQINGZHONGDEZUOYONG。

广东11选5DANZAICHUANTONGB2BLINGYU,PINPAISHANGYUZHONGDUANLINGSHOUSHANGDELIANJIEWANGWANGTONGGUOGEJIDAILISHANG。YOUYUCENGJITAIDUO,PINPAISHANGJIHUBUKENENGKUAISUCONGZHONGDUANNADAOHEXINXIAOSHOUSHUJUJISHICHANGFANKUI。YOUXIECUXIAOZHANYIHUOWULIAO,YEKENENGZAIMOUYIHUANJIEZHILIU,YINGXIANGPINPAISHANGCUXIAOXIAOGUO。

广东11选5TONGGUOJINGDONG“XINGZHEDONGXIAOPINGTAI”,PINPAISHANGKEYIBAXIANGYAOTOUFANGDEZIYUANCAIDANSHILIECHU,JINGZHUNSHAIXUANTOUFANGMENDIAN,LIECHUHUODONGGUIFANHEJIZHI,YIWANGHUODONGZHONGHENNANCHUDADEBIANLIXIAODIANMENJIUHUIXIANGDIDIQIANGDANYIYANG“JIEDAN”QIANGRENWU。

GENGZHONGYAODESHI,ZHEIGESHEJIFAHUILEJINGDONGDEKUAISUWULIUYOUSHI。DIANZHUCANYUCUXIAOHUODONGHOU,PINPAITOUFANGZIYUAN,RUCHENLIEJIA、XUANCHUANHAIBAODENG,TONGGUOJINGDONGWULIUKEYIKUAISUPEISONGDAODIAN。DIANZHUWANCHENGRENWUHOU,KUAISUZAIPINGTAISHANGFANKUI,WANCHENGPINPAISHANGDEDONGXIAOXUQIU,YESHIXIANLEZISHENDEXIAOSHOUZENGZHANG。

广东11选5YIBANLAISHUO,PINPAISHANGDEDONGXIAOZIYUANZAITOUFANGGUOCHENGZHONGMIANLINSANDATONGDIAN:TOUBUZHUN、DAODAMANHEFANKUICHI。“XINGZHEDONGXIAOPINGTAI”ZESHIXIANLEYIGEDIANXINGDEJISHUQUDONGXIADEXIAOLVTISHENG。

JINGDONGDEMUBIAOSHI,RANGQUANGUO600DUOWANJIAXIAODIANDIANZHUHEZHONGDUOPINPAISHANGDOUJIERUPINGTAI,JIANG“XINXIGUDAO”NARUTONGYIDEZHINENGGUANLIWANGLUOZHONG,JIEJUEKUAIXIAOPINB2BXINGYEDE“XINGXIAONANTI。

广东11选5“CONGCHANGSHANGDAOMENDIANQUDAOYAOTOUMINGKEKONGDE,YINGXIAOHUODONGNENGGOUJINGZHUNGAOXIAO,ZHENGGELIANLUXIAOLVSHIYAOTISHENGDE。GUIGENDAODI,DATONGWULIU、ZIJINLIU、XINXILIU,WEIYONGHUTIGONGDEPINPAI、MOSHIHEGUANLI。”JINGDONGSHANGCHENGXINTONGLUSHIYEBUSHICHANGYINGXIAOBUZONGJINGLIWANGZHENGGAOSU「LINGSHOUKEXINGQIU」。

广东11选5CONGQUNIANDIFABUDEZHANGJUTONGDINGHUOHEHUIYANDASHUJUXITONG,DAOZHEICISHANGXIANDEXINGZHEPINGTAIXITONG,ZAIJINGDONGXINTONGLUYEWUSHANG,ZAIFUWUXIAODIANZHU、PINPAISHANGDEJISHUXITONGDEBUJUSHANG,JIBENSHIXIANBIHUANPAOTONG。

京东:不仅是取代传统经销商

广东11选5KAIDULINGSHOUSHUJUXIANSHI,ZHONGGUOSHICHANGMUQIANYOU600DUOWANJIABAOKUO“FUQIDIAN”ZAINEIDEXIAODIAN,TAMENGONGXIANLEZHENGGELINGSHOUQUDAO40%DECHUHUOLIANG,QIZHONG,YUE76%“FUQIDIAN”PANJUSANXIANCHENGSHI、XIANJISHIHEXIANGZHEN、NONGCUN。FUWUFUQIXIAODIANDEB2BLANHAISHICHANGZUGOUDA,HAIYOUJUDAXIAOLVHELIRUNXIANGXIANGKONGJIAN。DANYOUYUXIAODIANJINGYINGNENGLICANCHABUQI,CHUANTONGJINGXIAOSHICHANGFUZA,ZHEIGESHICHANGYESHIGEYINGGUTOU。

广东11选5CONG2012NIANKAISHI,ZHENGGEKUAIXIAOPINXINGYEXIAOSHOUJINRUPINGJINGQI,CUFANGSHICHUANTONGXIAOSHOUQUDAOJIXUSHENGJIHEGAIZAO:PINPAISHANGFAHUOLIUCHENGCENGCENGZHANZHUAN,CONGPINPAISHANG、JINGXIAOSHANG、FENXIAOSHANG、PIFASHANGDAOLINGSHOUSHANG,CENGCENGJIAJIA、QUDAOZHANG、XIAOLVDI,DANYIGEPINPAISHANGHENNANQIAODONGZHENGGEKUAIXIAOPINQUDAODEGAIZAO。

MUQIANSHICHANGSHANG,ZHUYAOYOULIANGLEIB2BQIYE,YIJINGDONGXINTONGLUHEZHONGSHANGHUIMINWEIDAIBIAODEZIYINGMOSHI,HEYILINGSHOUTONG、ZHANGHETIANXIAWEIDAIBIAODEPINGTAICUOHEMOSHI。QIANZHERUJINGDONG,HUIXIANZIJIMAIHUOZAITONGGUOJIAOYIPINGTAI“ZHANGJUBAO”AppMAICHU,ZENGJIACAIGOUGUIMO、JIANGDIJINHUOCHENGBEN、ZHUANQUJIACHA,SHIJINGDONGDEYINGLIMOSHI;

广东11选5ERYIALILINGSHOUTONG、ZHANGHETIANXIAWEIDAIBIAODEPINGTAICUOHEMOSHIZHISHIDAJIANYIGEJIAOYIPINGTAI,SHANGJIAZAISHANGMIANMAIHUO,DIANJIACONGPINGTAIXIADAN。

LIANGZHONGMOSHIGEYOUTESE。ZIYINGMOSHIZHONG,TOURUDUO,SHANGLIANGMAN,DANSHILUODIZHIXINGGAOXIAO,ZHANGJIUJIANLIDEJINGZHENGBILEISHEN。PINGTAICUOHEMOSHI,BIRUALILINGSHOUTONG,YUSHICHANGSHANGDEXIANYOUXINGXIAOSHANGHEZUOXUNSUQIANGZHANSHICHANG,SUIRANKUAI,DANQUEFACHUIZHIYOUXIAOJIANDUDEYUNYINGFANGSHI。

JIUJINGDONGERYAN,XINTONGLUJIHUAYEZAIZHUJIANMOSUOSHENGJI。2015NIANDIDEJINGDONGXINTONGLUJIHUARUQIMINGZI,ZUICHUSHIXIWANGDAZAOYIGEGENGYOUXIAOLVDEQUDAO,LIYONGJINGDONGFUGAIQUANGUODEWULIUNENGLIHEGONGYINGLIANNENGLI,QUCHUCHUANTONGJINGXIAOSHANGHUANJIE,JIFUQIXIAODIAN,YOUQISHIBIANYUANQUYUDEXIANGCUNXIAODIANGONGYINGZHENGPINXINGHUO。

一位长期研究B2B行业的朋友告诉「零售氪星球」,京东与传统大经销商相同,就是试图取代即有的经销商和批发商;而阿里零售通则给传统经销行业带来重构,通过平台化和物流前置仓的配置,转型传统经销商,共同做大生意。

DAN,JINNIAN4YUEYIHOU,「LINGSHOUKEXINGQIU」GUANCHADAO,JINGDONGYIMINGXIANSHENGJIJINJINGONGHUODE“DAJINGXIAOSHANG”MUBIAO,YOUQISHITONGGUOBAIWANBIANLIDIANJIHUA,JINGDONGKAISHIYOUZUOPINPAI、MOSHIHESHUCHUGUANLIDEMOSUO,SHITUTONGGUOQIANGHUAJISHUQUDONG,JIASHANGGUOQUJILEIDEQUANMIANWULIUNENGLIDAOGONGYINGLIANNENGLI,JIZHENGGETIXIDAILAIBIANGE。

广东11选5CONGJIANLIXINTONGLUGONGHUO,DAOJIANLIBAIWANBIANLIDIANJIHUA,BUDANGONGHUO,HAINENGZUOJINGDONGPINPAI、MOSHIHESHUCHUGUANLI,CONGERTISHENGZHENGGETIXIDEXIAOLV,GAIBIANXINGYEGEJU,JINGDONGDEYEXIN,BUJINJINSHIYIGEGENGYOUXIAOLVDEDAJINGXIAOSHANG。

JINGDONGDEDIQIZAIYU,B2BTONGB2CYIYANG,LIBUKAICHENGBEN、XIAOLVHETIYANDELINGSHOUBENZHI。TONGGUOZHANGJUTONG、HUIYANXITONGHEXINGZHEPINGTAIXITONG,JIEHEJINGDONGGAOXIAOZHIXINGDEDIQINTUANDUIHEGUOQUJILEIDEDIQINNENGLI,NENGDAIJIZHENGGEXINGYEYIGEJUDADEXIAOLVHETIYANTISHENGDEBIANGEKENENG。

“WOJUEDEGUANJIANBUZAIYUMOSHI,ZIYING,CUOHE,WUFEIJIUSHIZHEIMEJIZHONG,GUANJIANJIUSHIQIANGDIAOZHIXINGLI,ZHEIZHENGSHIJINGDONGSUOZHANG。”JINGDONGSHANGCHENGXINTONGLUSHIYEBUSHICHANGYINGXIAOBUZONGJINGLIWANGZHENGSHUO。

凯度中国发布的《2016年中国快速消费品互联网B2B市场报告》来看,2018年,快消品B2B广东11选5行业的总体交易额将达到20万亿。

BUZHISHICHAJIAHUOJIAOYIE,B2BSHICHANGYANSHENGDEJINRONG、DASHUJUHELIULIANGBIANXIANYOUJUDADEXIANGXIANGKONGJIAN,HAIYOUNONGCUNDIANSHANGHEQUDAOXIACHEN,WULUNDUIALI,HAISHIJINGDONG,B2BDOUSHIGEZHIZAIBIDEDESHICHANG。

广东11选5ERDUIJINGDONGERYAN,JIANGCHENGBEN、XIAOLVHETIYANDELINGSHOUTIELV,CONGB2CYANSHENDAOB2B,LIZUQIANGDADEZIYINGJIYINHEWULIUNENGLI,QIHOUXUDEFAZHANSUDUQUJUEYUQIDUIXIANXIAFUZASHICHANGQINGKUANGDELINGHUOSHIYINGYIJIZISHENFUWUNENGLIDEXUEXI、CHENGZHANGSUDU。

<本文来源于零售氪星球,如有问题,请联系MCmore电子商务系统,谢谢!>

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