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刘毅:赋能县级经销商是新车B2B的优解

摘要: 2017年上半年,我国狭义乘用车销量在1093万辆,增幅仅为2.39%,标志着新车销售由成长期步入成熟期,个位数增长是新常态。

2017NIANSHANGBANNIAN,WOGUOXIAYICHENGYONGCHEXIAOLIANGZAI1093WANLIANG,ZENGFUJINWEI2.39%,BIAOZHIZHEXINCHEXIAOSHOUYOUCHENGZHANGQIBURUCHENGSHUQI,GEWEISHUZENGZHANGSHIXINCHANGTAI。

广东11选5ZAIZHUJICHANGJINGZHENGRIJIANJILIE,4SDIANXIAOLIANGZENGSUFANGHUANDEDANGXIA,ZHUJICHANGJIXUXINDEJINGXIAOSHANGWANGLUOSHIFANGCHANNENG。

广东11选5SHENGXINBAOCHENGLIYU2014NIAN,DINGWEISHIFUWUYUQICHEXIANJIJINGXIAOSHANGDEXINCHEB2BJIAOYIPINGTAI。ZUIZAOCONGXINCHEB2BJIAOYICUOHEPINGTAIZUOQI,JILEILEDALIANGXIANJIJINGXIAOSHANG,WEIHOUXUTIGONGZENGZHIFUWUDAXIAJICHU。

赋能县级经销商

XIANJIJINGXIAOSHANGWANGLUOYOUYUDILIWEIZHIDENGYUANYIN,ZHANGQICHUYULIESHIDIWEI,JINGYINGZHUANGKUANGSHICHANGSHOUZHIYUCHEYUANBUWENDINGHEJIAGEBUTOUMINGDENGYINSU。ZAIJIASHANGJINGZHENGYUELAIYUETONGZHIHUA,ZHIJIEDAOZHIQIXINCHEXIAOSHOULIRUNYUELAIYUEDI。

SHENGXINBAOCHUANGSHIRENLIUYITONGGUOSHENGXINBAOPINGTAIWEIXIANJIJINGXIAOSHANGFUNENG,LAIGAISHANDANGQIANJINGXIAOSHANGDEKUNJING。FUNENGXIANGMUBAOKUOWEIJIAMENGDIANTIGONGPINPAISHOUQUAN、SaaSXITONG、CHEYUANJICAI、KUCUNJINRONGHEKEYUANDAOLIUDENGFUWU,TONGSHIWEIJIAMENGDIANTIGONGQICHEJINRONGFUWU,KUODASHOURULAIYUAN,ZENGHOULIRUN。

MUQIANPINGTAIYOUXIAOYONGHUZAI5WANZUOYOU,QIZHONG55%SHIJINGXIAOSHANG,FUGAIQUANGUO31GESHENG、1687GEXIAN。GONGSIJIHUAZAIZHEIXIEXIANJIJINGXIAOSHANGZHONGTONGGUOLINXUAN,YIYIXIANYIDIANDEYUANZE,JIANLI2000JIAXIANJIJIAMENGDIAN,FUGAIQUANGUOSANFENZHIERDEXIANJISHICHANG。

MUQIAN,SHENGXINBAOYIYU100DUOJIAJINGXIAOSHANGDACHENGJIAMENGXIEYI。

与主机厂合作,稳定车源

ZAICHEYUANFANGMIAN,SHENGXINBAOYIYUBAOKUOQIRUIKAIYI,ZHONGTAIDAMAIDENGDUOJIAZHUJICHANGHEZUO,CONGYUANTOUHUOQUCHEYUAN,YIJICAIXINGSHIWEIXIANJIJINGXIAOSHANGJIANGDICAIGOUCHENGBEN;ZAICHEXINGFANGMIAN,JIEZHULISHIJIAOYISHUJU,ZHENXUANCHUYOUZHICHANGXIAOCHEXING,JIAKUAIKUCUNZHOUZHUANSUDU,TIGAOYINGSHOUSHUIPING;ZAIWULIUFANGMIAN,SHENGXINBAOYUWULIUGONGSIZHIJIEQIANDINGXIEYI,JIANGFENSANDINGDANJINXINGZHENGHE,JIANGDIJIAMENGSHANGWULIUCHENGBEN。

ZAIKUCUNJINRONGFANGMIAN,SHENGXINBAOYUDUOJIAJINRONGJIGOUHEZUO,WEIMENDIANTIGONGZHISHAO100WANDESHOUXIN;ZAIKEYUANFANGMIAN,SHENGXINBAOTONGGUOZHENGHEXIANJIMEITIWANGLUOHEJINGJIRENWEIMENDIANDAOLIU。YIYANYIBIZHI,SHENGXINBAOJIANGWEIQIXIAJIAMENGDIANTIGONGQUANFANGWEIDEJINGYINGGUANLIZHICHI。

广东11选5JINRI,AIFENXICAIFANGLESHENGXINBAOQICHECEOLIUYI,YIXIASHIFANGTANNEIRONGJINGXUAN。

县级经销商同质化竞争加剧

AIFENXI:QUANGUOYOUDUOSHAOXIANJIJINGXIAOSHANG?

广东11选5LIUYI:QUANGUOXIANJIXINGZHENGDANWEIJIN3000GE,PINGJUNMEIGEXIANSUAN30JIA,QUANGUOXIANJIJINGXIAOSHANGJIEJIN10WAN。

广东11选5AIFENXI:XIANJIJINGXIAOSHANGJINGYINGZHUANGKUANGSHIZENYANGDE?

LIUYI:MUQIANJINGYINGBIJIAOKUNNAN,ZHUYAOSHIYOUYUTONGZHIHUAJINGZHENG。2012NIANGANGKAISHIZUODESHIHOU,YIGEXIANCHENGZHIYOU10DUOJIA,XIANZAIYOU30-40JIA,YOUXIEXIANCHENGSHENZHIYOU70-80JIA。SUOYISHOUXIANSHICHEJIAJINGZHENG,HOULAISHIJINRONGHEBAOXIANDEFANDIANYEZAIJIANGDI,MAIYITAICHEDELIRUNBUDAO1000YUAN,XIANZAIQUANGUOCHUBIJIAOFENGBIDIQUDEQIMAODIANJINGYINGZHUANGKUANGDOULEISI。

广东11选5AIFENXI:JINRONGZAIXIANJICHENGSHISHENTOULVRUHE?

广东11选5LIUYI:MEIGEDIFANGBUYIYANG,DIDE20%-30%,GAODE80%,ZHULIU40%YINGGAISHIMEIWENTIDE,DANSHIBUBAOKUOYIZUDAIGOU。

AIFENXI:XIANJIJINGXIAOSHANGDEJINGYINGTONGDIANYOUNAXIE?

LIUYI:ZHUYAOZAICHEYUANBUWENDING,JIAGEBUTOUMINGYIJICUNZAIBEIPIANDEFENGXIAN。14NIANDESHIHOUMEIYOUSHENGXINBAOZHEIZHONGPINGTAI,JINGXIAOSHANGXUYAOZAIQQHEWEIXINQUNZHAOCHEYUAN。CHEYUANYIBANLAIZIBEIJINGSHANGHAIZHEIXIEDIQUDEZIYUANSHANG,TAMENJIANG4SDIANZHIXIAODECHEXINGMAIJIERWANG,MEIGECHESHANGDOUHUIYOU10-20DUOGESHANGYOUZIYUANSHANG。

ZAIJIAOYIGUOCHENGZHONG,YOUSHIHOUHUICHUXIANYILIANGCHEJINGSHOU5-6GEREN,CENGCENGJIAJIA,YINCIZHONGDUANLIRUNYUELAIYUEBO。CIWAI,GUKEJIAOFULEDINGJIN,YIDANSHANGYOUMEIYOUANCHENGNUODEJIAGEJIAOFUQICHE,DUIQIMAOSHANGKOUBEIZAOCHENGFUMIANYINGXIANG。SUOYI,ZAIXINXIBUDUICHENGDEQINGKUANGXIA,QIMAOSHANGDINGJINBEIPIANQUDESHIQINGYESHIYOUFASHENG。

多方合作,赋能经销商,加盟店是盈利方向

AIFENXI:B2BCUOHEJIAOYISHIFOUTONGGUOPINGTAI?

LIUYI:BUYIDING,MAIMAISHUANGFANGZHIXUYAOYIGEDIANHUAJIUKEYIWANCHENGJIAOYI,JINGXIAOSHANGZHISHIZAIPINGTAISHANGZHAOJIAOYIXINXI,SHUANGFANGZENMEWANCHENGJIAOYIDEWOMENBUGUAN,DANPINGTAIJIEJUEXINXIBUDUICHENGDEJIAZHIYIZHIDOUSHICUNZAIDE。

广东11选5AIFENXI:ZENMEXIANGJIAOYISHUANGFANGSHOUFEI?

LIUYI:B2BZUOXINXIPIPEIJIBENSHANGDOUZHUANBUDAOQIAN,ZHEIGESHANGYEMOSHICHENGLIBULE,YIDANSHOUFEIJIUHUIFEIDAN,SUOYIQIANMIANLIANGNIANWOMENYIZHIZAIZHAOYINGLIDEFANGXIANG。ZUOB2BXINXIPIPEI,ZIYINGDOUCHANGSHIGUO,TONGGUOSHOUYONGJINHEHUIYUANFEIDEFANGSHILAIZUO,DANSHIZUIHOUFAXIANDOUFEICHANGNAN。

AIFENXI:ZIYINGYEHENNAN?

广东11选5LIUYI:ZUIGAOFENGDESHIHOUWOMENYOU70DUORENZAIZUOZIYING,KEYIZHUANQIAN,DANSHIYIGERENDECHANCHUSHIYOUXIANDE。SUIZHEGEGEPINGTAIDEXINXITOUMINGHUA,ZUOZIYINGCHAJIADEFANGSHIYIDINGBUHUICHENGGONG。ZUOCHANGJIADEZIYINGWOMENYEYOUCHANGSHI,CONGWOMENJINGLIDELAIKAN,DUANQIZHINEI,YUNQIBIJIAOHAODERENKEYIZHUANYIBI,SHUYUKANTIANCHIFAN。

广东11选5YIBEIJINGXIANDAIWEILI,XIANZAIZHUJICHANGSHIJIANQIANJIUFANGCHE。GUOCHANCHEHAIHAOYIDIAN,HEZICHEZHONGJIANZONGHUIYOURENCHUANCHE。ZONGZHI,PINGTAIYUYONGYOUGUANXIWANGDEGERENXIANGBI,ZAIJIAGESHANGMEIYOUMINGXIANYOUSHI。XIANGKELUZIZHEIZHONGCHEXING,YOUKENENGCHEHAIWEIDAODIAN,SHICHANGSHANGJIUCHUXIANGENGBIANYIDECHE。

广东11选5DANSHIQUDAOXIACHENWOMENYUANYIZUO,ZHEIJIANGSHIWOMENWEILAIDEHEZUOFANGSHI。

广东11选5AIFENXI:SUOYISHENGXINBAOXIANZAIDEDINGWEISHIZENYANGDE?

LIUYI:DINGWEISHIFUNENGJINGXIAOSHANG,DUIJIEZIJIN、CHEYUAN、JINRONG、ERSHOUCHEDENGFUWU,SHOUFEIFANGSHISHIJIAMENGFEI、SaaSFEIYONGHEJINRONGFUWUFEI。

广东11选5AIFENXI:RUHEFUNENGJINGXIAOSHANG?

广东11选5LIUYI:DIYI,ZHENGHEXIANJIYINGXIAOQUDAO,XIYINZHONGDUAN,CAIYONGJINGJIRENMOSHITISHENGJINGXIAOSHANGXIAOLIANG。DIER,YUDISANFANGJINRONGGONGSIHEZUO,WEIJINGXIAOSHANGTIGONGKUCUNRONGZI, TIGONGCHAO100WANDESHOUXIN。DISAN,TIGONGSaaSXITONG,JINXINGKEHUGUANLI,WANGSHANGYINGXIAOGUANLIDENG。DISI,YUZHUJICHANGHEZUO,ZHIJIEDUIJIECHEYUAN。

AIFENXI:GONGSIXIANZAIYOUDUOSHAOJIAMENGDIAN?

LIUYI:XIANZAIYOU100DUOJIAJIWOMENDALEYIXIANGJIN。

AIFENXI:FEIJIAMENGDIANYEYOUJINRONGFUWUMA?

LIUYI:MEIYOU,XIANZAI5WANJINGXIAOSHANGZAIPINGTAISHANGJIAOYI,RUGUOBUNENGDAILAISHOURUDETISHENG,BURUZHAO2000JIAYOUZHIJINGXIAOSHANG,JIANGDUITAMENDEFUWUZUOSHENZUOTOU,SUOYOUFUWUDOUXIANGTAMENQINGXIE。BIRUZAIXIANJI20-30MINGJINGXIAOSHANGZHONGXUANYIGE,JIERUXINCHE、ERSHOUCHEHEJINRONG,ZHEIXIEJINGXIAOSHANGYUQITADEJINGXIAOSHANGXIANGBIJIUHUIYOUYOUSHI。

广东11选5AIFENXI:YUZHUJICHANGRUHEHEZUO?

LIUYI:WOMENXIANZAIBANGZHUZHUJICHANGQUDAOXIACHEN,DAZAOXIANJIJINGXIAOWANGLUO。BIRUWOMENZAIHEZHONGTAIDAMAIDEHEZUO,BANGZHUDAMAIXIACHENDAOXIANJIJINGXIAOWANGLUO,JINNIAN8YUEDAMAIDEXIAOLIANGHUANBIZENGZHANG60%,HUANBIZENGZHANG110%。

AIFENXI:BANGZHUZHUJICHANGDAJIANXIANJIJINGXIAOWANGLUO,ZHEIZHONGHUICHANSHENGZHANGQISHOURUMA?

LIUYI:XIANZAICHUYUZHANLVEMUDE,QUDEZHUJICHANGXINRENHETIGAOSHENGXINBAODEKOUBEI,YIDANZHUJICHANGJIWOMENZHANTAI,JIUNENGXUNSUTIGAOJINGXIAOSHANGDUIWOMENDERENKEDU。

ZHUJICHANGTONGGUOWOMENTUOZHANQUDAO,DANSHIZHONGDUANDETEDIANSHIZHIMAIYIGEPINPAIBUKENENGYANGHUOZIJI。SUOYITAMENDUIWOMENDEYILAIXINGGENGDA,WOMENTIGONGDUOGEZHUJICHANGDECHEYUAN,JINRONGDELIANJIE,FENSHIZULIN,WANGYUECHEDEZIYUANDUIJIE。

AIFENXI:MUQIANYINGSHOULAIZIYUNAXIEYEWU?

广东11选5LIUYI:WOMENXIANZAIHAIZAIZHENGHEKELIULIANG,HUIJIANGXIANJIMEITIJINXINGZHENGHE,XIYINZHONGDUAN,MEITIDAOLIUDAOJINGXIAOSHANG,JINGXIAOSHANGZUOWEIJIAOCHEDIANJIUKEYILE。CHETONGYIYOUWOMENCONG4SDIANHEERWANGZHIJIEDIAOGUOLAIJIUXINGLE,DANSHIZHUJICHANGBIXUJIWOMENYONGJIN。ZHEIGESHIWOMENSHANGGEYUECAIKAISHIDEYEWU,ZHUJICHANGYUANBUYUANYIZUOZHEIJIANSHI,HAIYOUDAIGUANCHA。

广东11选5WOMENXIANZAIZHUYAOKAOSaaSXITONG,LINGWAIHAIYOUJIAMENGFEIYONG。TONGGUODUIJIEZHUJICHANGCHEYUAN,JINRONGCHANPIN,RANGJINGXIAOSHANGZUOSP,WANGYUECHEHUOZHEFENSHIZULINZUODAILI,HAIJITAMENZUODAOLIU,BANGZHUJINGXIAOSHANGYUNZHUANTASUOYOUXUYAOYUNZUODEYEWU。

SaaSXITONGFEIYONGYUANJIA7800YUAN/NIAN,ZHAOSHANGHUIXIANCHANGSHIMAI3900YUAN/NIAN。ZHIMAISaaSSHIMEIYOUDAILIQUANDE,XIANZAIDAGAIMAILE300GE。

广东11选5QICIHAIYOUJIAMENGFEI,ZHENDUIXIANCHENGHEDIJISHIWOMENZHIDINGLEBUTONGDEJIAMENGFEIYONGBIAOZHUN,XIANCHENGDEWEIXINGDIANSHOUFEI29800YUAN/NIAN,DIJISHISHI39800YUAN/NIAN,LINGWAIWOMENHAIYOUYIGESHENHEMENJIAN,CHENGWEIWOMENDEJINGXIAOSHANGZHIHOU,HAIHUISHOUXIN100WANDEJINRONG,XIANZAIYOUDIYICHEDAIZHICHI。ZHEIGESHUYUZAITUZIJIN,SHIJIANBUCHAOGUO1GEXINGQI。

AIFENXI:YUDIYICHEDAISHIZENYANGDEHEZUO?

LIUYI:DIYICHEDAIHEJINGDONGHEZUODEXIAOBAIYONGCHEYIJINGSHANGXIANLE,YIHOUTAMENZAIWUXIANCHENGSHIXINCHEYEWUDOUHUIYOUWOMENTUIGUANG,XIANGDANGYUSHENGXINBAOSHITAMENDEXIANXIALUODI。

AIFENXI:JINGJIRENDAOLIUSHIZENMEHEZUODE?

LIUYI:XIANCHENGMAICHEDESHIHOUDOUHUIXIANGSHURENZIXUN,YINCIWOMENRENWEIWEILAI4SDIANDEZHANTINGMOSHIZAIXIANCHENGBUHUISHIZHULIU,LEISIYUBAOXIANDEJINGJIRENMOSHIGENGSHIHEXIANCHENGDEHUANJING,BIRUSHUOHEJIAXIAOHEZUO。

广东11选5AIFENXI:WULIUSHIZENMEYUNZUODE?

广东11选5LIUYI:WULIUZHIQIANTEBIEFENSAN,CHEYIDANZAIYUNSHUZHONGCHUXIANRENHEWENTI,XIANJIJINGXIAOSHANGCHULIQILAIHENMAFAN 。BINGQIEYIQIANDEWULIUDOUSHIGANXIANWULIU, XIANJIJINGXIAOSHANGXUYAOCONGWULIUJISANDIKAIDAOJIAOCHEDIAN,RONGYICHUXIANSHIGU。XIANZAI,SHENGXINBAOZUOGANXIANWULIUDEDANBAO,WOMENHEWULIUGONGSIYIGEYUEJIESUANYICI,CHUXIANRENHEWENTI,SHENGXINBAOJUZHONGXIESHANG。

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