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流量+数据+服务,打造B2B电商平台驱动战略

摘要:广东11选5 靠烧钱做出来的B2B平台公司,成长快,但堡垒低,资金一旦跟不上,整个链条就塌方了,大部分B2B公司,还是稳一点,不要一上来就收割流量,鱼都不养的,直接捞一波,也没捞到多少,鱼塘搞死了。精准流量把控好,数据分析透,供应链服务做扎实,打造好B2B电...

 

广东11选5KAOSHAOQIANZUOCHULAIDEB2BPINGTAIGONGSI,CHENGZHANGKUAI,DANBAOLEIDI,ZIJINYIDANGENBUSHANG,ZHENGGELIANTIAOJIUTAFANGLE,DABUFENB2BGONGSI,HAISHIWENYIDIAN,BUYAOYISHANGLAIJIUSHOUGELIULIANG,YUDOUBUYANGDE,ZHIJIELAOYIBO,YEMEILAODAODUOSHAO,YUTANGGAOSILE。JINGZHUNLIULIANGBAKONGHAO,SHUJUFENXITOU,GONGYINGLIANFUWUZUOZHASHI,DAZAOHAOB2BDIANSHANGPINGTAIQUDONGZHANLVEGENGJIAKAOPU。

流量:获取精准流量,降本增效

广东11选5SHUODAOLIULIANGKENENGHENDUOB2BYONGHUHUIYOUYIGEYIWEN,BUSHISHUOB2BZUIJIHUIDEJIUSHIYISHANGLAIJIUSHOUGELIULIANGMA?

在这里云朵匠先明确一点,做B2B的,“你并不需要所有人”!

JINGUANZHONGGUO13YIRENKOU,SHICHANGGUIMOWUBIANWUJIZHIDA,DANSHUYUNIDEMUBIAORENQUNZHIYOUYIBUFEN,B2BQIYEQIANWANBIEZAILIULIANGZHEIYIKUAIHUADABING,B2BXUYAODESHI“DONGNI”DENEIQUNREN,ZHEIBOLIULIANGCAISHIBIANXIANDEQIANTI!

广东11选5ZHEIGESHIDAI,XINXISHIBAOZHADE,DANBUYAOKONGHUANG,YANJUNDEDASHICHANGHUANJINGHUOQULIULIANGDEYAOQIUDEQUEBIANGAOLE,DANYONGYUANDOUYOUJIHUI。NEIRONGSHIXIQUEDE,GUANJIANNICHANCHUDESHIBUSHIBEIMUBIAOYONGHUSUOXUYAODENEIRONG。

ERYANJIUYONGHUSHIZUIGENBENDE。YONGHUHUAXIANGSHIYIGEQIANGDAGOUTONGJIAOLIUGONGJU,MINGQUEMUBIAOYONGHUNENGGOURANGLIYIXIANGGUANRENMUBIAOSHIZHONGBAOCHIYIZHI。

B2B企业绘制用户画像来源:

1. QIANZAI/XIANYOUKEHUWENJUANDIAOYAN

2.QIANZAI/XIANYOUKEHUYIDUIYIFANGTAN:YOUDIANMAFAN,DANSHIHUIRANGKEHUGANJUEZIJISHOUZHONGSHI。

广东11选53.NEIBUSHUJUWAJUEFENXI:HELISHUJUMAIDIAN,FENXIKEHUXINGWEIBEIHOUYUANYIN。

广东11选54.XIAOSHOUTUANDUIFANGTAN:BAZUICHENGGONGDEXIAOSHOURENYUANDEJINGYANJIQIAOBINGFUZHITUIGUANG。

5.GONGSIGAOCENGFANGTAN:TAMENKENENGYOUDUTEDEXIANGFA。

6.KEHUCHENGGONGTUANDUIFANGTAN:TAMENSHIYIZHIGENKEHUDAJIAODAODEREN,ZUILEJIEKEHU。

广东11选57.GONGKAI/FUFEISHUJUFENXIBAOGAO

广东11选58.TONGYEJIAOLIU(HUIYI/FEIZHENGSHI)

ZAIBDUANSHICHANG,NIHUIFAXIANZIJIMIANDUIDEBUSHIYIGEREN,ERSHIYIQUNREN。ZHEIQUNRENYOUZHEGEZHONGGEYANGDEZUZHIGUANXI,BUTONGDEGUANZHUDIANHELIYISUQIU。NIYAOGOUSIDENEIRONGBUSHIWEIYIGERENSHENGCHANDE,ERSHIWEILEMANZUYIGEQIYEHUOZHESHIYIQUNRENDETEXINGXUQIUCHANCHUDE。

广东11选5CONGB2BDEJIAODUKAN,LIYIHEQINGGAN,SHIDADUOSHUCHANYERENDEZUIJIBENSUQIU。SHENGYIBIJINGSHIDIPINDE,MEIYOULIYIHENNANDIAODONGCHANYERENDEJIJIXING。

在经济学心理中常常会提到利他,这也是世界上最伟大的商业模式。在B端获客上就是传递老板们关心的价值。

举个例子:

QIYELAOBANGUANZHUDESHISHOUYIHECHENGBEN,RUGUOCHUANDAJITAMENDENEIRONGSHI:SHIYONGWOMENCHANPINKEYITIGAOYEWUXIAOLV,RANGYUANGONGGENGQINGSONG……NEIJIUSHIXIACHEA。QISHIZHENGQUEDEJIAZHICHUANDISHI:GOUMAIWOMENDECHANPINKEYIBANGZHUGONGSITIGAOZHENGTIYEWUXIAOLV,CONGQIANXUYAO7GERENWANCHENGDEGONGZUO,ZAISHIYONGWOMENDECHANPINJIANGSUOYOUYEWULIUCHENGZIDONGHUAZHIHOU,ZHIXUYAO1GERENFUZEGUANLIJIUXINGLE,BINGQIEHAINENGBIMIANRENGONGCAOZUOZAOCHENGSHUJURUKUCUOWU,DANZILOUFADENGQINGKUANG,ZHEIYANGTAJIUNENGJIANGDIRENGONGCHENGBEN,HAINENGJIANSHAORENGONGCAOZUODAILAIDESHIWU,SUOYI,YIDINGYAONONGQINGCHUDUIFANGSHISHENMEJIAOSE,ZAIDUIYINGDEXUANZECHENGXIANSHENMENEIRONG,CHUANDISHENMEJIAZHI。

B2B企业价值传递的策略:

广东11选51. CONGTONGDIANRUSHOULAIGULI、YINQIKEHUDEXINGQU——ZUIHAODEWEIZHIJIUSHINIDEBIAOTI;

2. XIHUAQIYE、GERENNENGGOUHUODEDESHOUYI;

3. MIAOSHULIYIXIANGGUANZHEDELIYICHONGTULAIJIANZAOGONGSHI;

4. JIESHAONIDECHANPIN/FUWUKEYIDAILAIDESHOUYI;

5.ZHANSHICHANPIN/FUWUTEXING,YISHIDENEIXIESHOUYIKANQILAIGENGZHENSHI。

SHOUZHECHUSHIDELIULIANGHONGLI,PAOWANMAQUANWANDITANGZHEZHUANQIANDESHIDAIYIJINGJIBENJIESHU。MEITIAOSAIDAOSHANGDOUYOUREN,B2BQIYEYAOWANDAOCHAOCHE,JIUYAOMINGQUEMUBIAOYONGHUHUAXIANG,JINGZHUNSHUCHUHUOQULIULIANG,CAISHIJUYOUYOUSHIDE。JINGXIHUAYUNYINGDEB2BDIANSHANGPINGTAIXIANGSHANGYOUNENGJIANGDICAIGOUCHENGBEN,XIAYOUYENENGGENGHAODEXIYINYONGHU,NENGCHUBUDADAOQIYESUOYAODEJIANGBENZENGXIAO。

数据:嵌入大数据系统释放潜在价值,改善供应链“四流”

广东11选5LIULIANGHUOQUHOUYAOJIANGDALIANGDEKEHUXINXISHUJU、CHANPINSHUJU、SHICHANGSHUJU......DAORUDAOPINGTAIZHONG,RUGUOZHONGZHUANZHANMEIYOUYIGEXITONGHUADEDONGXIJIANGZHEIXIESHUJUJINXINGZHENGGEFENXI,NEIMEZHEIXIESHUJUYEJIUZHISHIYIDUIMEIYOUJIAZHIDEBINGBINGLENGLENGDESHUZI。

B2BQIYEXUYAOJIAGOUDASHUJUZHANLVE,CONGSHUJUZHONGLEJIEXINGYESHICHANGGOUCHENG、XIFENSHICHANGTEZHENG、XIAOFEIZHEXUQIUHEJINGZHENGZHEZHUANGKUANGDENGZHONGDUOYINSU,TUOKUANXINGYESHUJUDEGUANGDUHESHENDU,YIGEQIANRUDASHUJUXITONGDEB2BPINGTAINENGCHONGFENCIJICHUSHUJUDEQIANZAIJIAZHI。KEYIBANGZHUB2BDIANSHANGQIYEQIERULIANGHAODESHIJIAOQURONGHEDASHUJU,YILAIFENGFUDEDASHUJUCHANGJINGHEJINGXIHUADESHUJUYUNYING,NENGDUICHUANTONGGONGYINGLIANZHONGDEMAIMAIGOUTONGFANGSHI、LIUTONGCHENGBEN、ZIJINPIPEIXIAOLV、XINXILIUTONGDENGZHONGYAOHUANJIEYOUSUOGAISHAN,YEJIUSHICHUANSHUOZHONGDEGONGYINGLIAN“SILIU”(SHANGLIU、WULIU、ZIJINLIU、XINXILIU)。

SHUSHANGYUNXIANGYINGDASHUJUFAZHANQUSHI,FANGDAB2BDIANSHANGFUWUJIAZHI,CAIYONGYEJIEXIANJINDEDASHUJUCHULIJISHUJIAGOUDAJIANQIYEJIDASHUJUXITONG,XITONGZHICHIPBJIDEJIEGOUHUA,FEIJIEGOUHUA、LIUSHISHUJUDECHULI,ZHICHISHISHIJINGZHUNYINGXIAO、GELEIZIZHUGONGJU、SHUJUNEIWAIBUGONGXIANGDENGXINGYEDAXINGYINGYONG,DUIB2BGONGYINGLIAN“SILIU”YOUJUTIDEGAISHAN:

商流:广东11选5B2B电商平台中嵌入大数据系统能对平台中的商品信息和用户数据进行快速匹配,改善传统买卖的厚重感,促进交易的便捷度。

物流:广东11选5B2B电商通过大数据系统将物流快速规模化并压缩传统流通渠道中多而复杂的中间渠道层级,将提高物流仓储效率与配送的速度。

资金流:B2B电商平台大数据系统基于用户大量交易行为的挖掘和分析,建立征信评估系统,为供应链下游客户提供供应链金融服务,整条供应链的资金匹配与周转随之升级优化,资金总成本下降。

信息流:广东11选5B2B电商对于信息的贡献价值主要在于电商急转了大量的市场数据以及用户数据,在对大数据进行沉淀、挖掘和分析的基础上、可以高效传达信息、解决信息不对称的问题,提高信息透明度,进而使得不同区域之间犹豫信息不对称而产生的价格差异得以逐步抹平。

服务:B2B电商平台一站式服务,助推增值空间

ZHOUHONGYIZAI《DIANFUZHE》ZHONGTIDAO:PINGTAISHISHENMEGAINIAN?DAJIADOUXUEGUOYAQIANGYUANLI,RUGUONIDEZIYUAN,GONGSIDEZIYUANDOUFEICHANGYOUXIAN,JINTIANNIYAOQUTUIYIGEDAXIANG,NISHENKAISHUANGSHOUQUTUI,NIKENENGTUIBUDONG,DANSHININENGZHAODAOYIGERUANDEDIFANG,YONGYIGEZHENQUBATAZHAJINQU,NIKENENGHAINENGCITONGDAXIANG。

广东11选5B2BGONGYINGLIANTONGLIKEDE,CONGSHICHANGXUQIUZUI“RUAN”DEDIANRUSHOU,YICANGCHU、WULIU、JINRONGWEIQIERUDIAN,TONGGUOHULIANWANGDESHOUDUANMANZUXIAYOUKEHUYIZHANSHICAIGOUDEQIESHIXUQIU,ZENGQIANGKEHUZHANXING,TIGAOFUFEIYONGHUZHUANHUALV,SHIXIANYOULIULIANGXIANGJIAZHIDEBIANXIAN;YUCITONGSHI,SANZHEYEDOUSHIGONGYINGLIANDEZENGZHIFUWU,NENGGOUWEIB2BDIANSHANGCHANYECHUANGZAOCHUXINDEJIAZHI,FUYIDIANSHANGPINGTAIDEDASHUJUDINGXIANGTUIGUANGYINGXIAO,JIANGCONGBENZHISHANGZHUTUIZENGZHIKONGJIAN。

仓储服务:

B2BPINGTAIDEBIAOPINSHUXINGDOUSHIZHILIANGTIJIJIAODADE,ZUIZHIMIANDEWENTIJIUSHICUNCHUDENANDUDACHENGBENGAO,ERPINGTAIKEYITONGGUOJIANSHEWMSXITONGSHIXIANCHUCUNDEKESHIHUAHEZHINENGHUA,TONGCHOUSHANGPINDEDIAODONGLIUZHUAN。WEIKEHUTIGONGYIZHANSHIDECHUCUNFUWU,BUJINNENGTIGAOCANGCHUDEGUANLIXIAOLV,HAINENGJIANGDIKEHUDEGOUMAICHENGBEN,GAISHANKEHUDEGOUMAITIYAN。

而仓储服务的开展,企业一般都是通过自建仓库或者是跟第三方仓库合作的方式,目前市面上企业会选择仓储外包的形式比较多,主要原因是:

1、DADUOSHUQIYESHENGCHANJINGYINGHUODONGHUOSHICHANGXUQIUJUYOUSHIJIANXINGDEBODONG,ZIJIANCANGKUTILIANGSHANGCUNZAIGUDINGXING,KENENGCUNZAIZIYUANLANGFEI;

2、DUIYUDABUFENQIYEERYAN,ZIJIANCANGKU“DILIWEIZHIXUANZE”XIANZHIYINSUJIAODUO,CANGKUSHULIANGYOUXIAN,QUYUNEIJIANCANGYOUYOUSHIDANSHIQUANGUOFANWEIZIJIANCANGKUCHENGBENGUODAQIEWULIUXIAOLVDI。

物流服务:

DUIYUKEHUERYAN,DIANSHANGPINGTAITIGONGDEYIZHANSHICANGCHUWULIUFUWUNENGGOUJIANGDIKEHUDEGOUMAICHENGBEN,SHIWULIUFUWUGENGBIANJIE,ZHEIJIANGFANGUOLAICIJIPINGTAIJIAOYILIANGTISHENG;DUIYUDIANSHANGPINGTAIERYAN,ZAIWMSXITONGDEJICHUSHANG,DIANSHANGPINGTAIKEYITONGGUOHULIANWANGJISHUHEDASHUJUJIANGWULIUKUAISUGUIMOHUABINGYASUOCHUANTONGLIUTONGQUDAOZHONGDUOERFUZADEZHONGJIANQUDAOCENGJI,JIANGTIGAOWULIUXIAOLVYUPEISONGSU,JIANGDICHENGBEN,TIGAOGONGYINGLIANDEJIAZHI。

“HULIANWANG+WULIU”SHIDANGXIAJIAOWEIZHULIUDEYIZHONGWULIUFUWUMOSHI,QIYEFUZETONGCHOU,BAYUNSHUDEGONGZUOWAIBAOJIDISANFANGDEWULIUGONGSI,TONGGUOYUNSHUGUANLIPINGTAIJIANKONGQUANCHENG,JIANGGEGEJIAOSELIANJIEQILAI,SHIXIANXINXIGONGXIANG,YEWUXIETONG。

供应链金融服务:

ZUOWEIB2BPINGTAIDEBIAOPEI,WULUNRENHEYIGEYINGLIDIANDE“GUSHI”HUOZHESHIB2BDESHIJIFAZHANZHONG,ZAOYIBEISHIZUOWEIGONGYINGLIANDEZHONGYAOYIHUAN。

GONGYINGLIANJINRONGSHIJIYUZHENSHIDEJIAOYIBEIJINGKAIZHANDEJINRONGHUODONG,SHIZHIJIUSHIBANGZHULIANNEICHENGYUANPANHUOLIUDONGZICHAN。QIZUIDADEMUBIAOSHITISHENGGONGYINGLIANNEIBUZIJINXIAOLV,ZUIZHONGDADAODUOFANGGONGYINGDEXIAOGUO。

WOGUOZHONGXIAOQIYESHULIANGJUDA,DANSHIYOUYUZISHENJINGYINGGUIMOSHANGXIAOHENNANHUOQUYUJINGYINGXIANGPIPEIDEYINXINGSHOUXIN,PUBIANMIANLINRONGZINANDEWENTI;ZHONGXIAOQIYEDEFENGKONGCHENGBENGUOGAO,DAOZHIZIJINNIANHUACHENGBENLVZAI11%ZUOYOUSHENZHIGENGGAO,ZAOCHENGLEZIJINLIANDEJINZHANG,DANSHIYEWUXUYAOFAZHAN,QIYERENGXUYAOJIEJUEGONGYINGLIANJINRONGYEWUDEWENTI。YINCIZHEIYEJUEDINGLEGONGYINGLIANJINRONGFUWUGUANGKUODEFAZHANQIANJING。

广东11选5B2BDIANSHANGQIYEKAIZHANJINRONGYEWUZUIMINGXIANDEHAOCHUSHIKEYIHUODEYIGEXINDEYEWUZENGZHANGDIAN,TONGGUOSHOUQUFUWUFEIYONG,HUODEEWAIDESHOURU。ERCHULEQIANZAIDESHOURUZENGZHANGDIAN,JINRONGFUWUHAIJIANGDUIPINGTAIGONGYINGLIANHESHENGTAIQIDAONIANZHEZUOYONG。B2BGONGYINGLIANJINRONGZHUJIANCHENGWEIQIAODONGB2BJIAOYIDECHUANGXINZHIDIAN,GONGYINGLIANJINRONGYIDIANSHANGPINGTAIWEIZHONGXIN,YIZHENSHICUNZAIDEMAOYIWEIYITUO,TONGGUOZIJINLIUQIAODONGJIAOYI,YOUZONGHEFUWUXINGCHENGSHUJU,ZAIYOUSHUJUDAZAODICHENGBENFENGKONGXITONG,JIERFANHUIZHICHENGJIANGDIZIJINCHENGBEN,XINGCHENGJIAOYIGUIMOGUNDONGSHIZENGZHANGDECHANYELIANBIHUAN。

总觉得缺了点啥?驱动战略的抓手是什么?

对于B2B电商企业而言流量是前提,数据是基础,服务是核心价值所在,战略目标远大,但是缺乏平台基础,落地是比较难的,驱动这一切需要一套完整的电商解决方案,一站式的电商平台系统。

【数商云】基于长期服务B2B企业所积累的行业经验,融合最近的行业趋势,吸收大量行之有效的运营方案,打造了专为B2B企业解决核心问题的行业解决方案,帮助传统企业有效整合上下游和线上线下的各个角色,构建全渠道、全生命周期、全链条的电子商务体系,数商云贸与数商云大数据BI系统可以无缝对接广东11选5,从而实现B2B平台海量数据处理、分析与挖掘能力,为平台客户提供商业智能决策能力的同时,亦创造了B2B平台产业大数据价值,一站式的B2B电商平台系统有效提高企业供应链交易效率,助推B2B电商平台发展战略。

 

文章来源:http://www.shushangyun.com/article-2972.html

【数商云www.shushangyun.com】专注为企业提供服务,长期为大中型企业打造数据化、商业化、智能化的B2B,为传统企业搭建一站式B2B平台闭环体系,实现B2B电商系统数据互通、全链融合,综合提升平台运营效率与平台收益。

声明:文章"流量+数据+服务,打造B2B电商平台驱动战略"为<麦多商城系统>原创文章,转载请注明出处,谢谢合作!
标签: B2B电商 供应链管理系统 B2B电商平台
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