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大中型连锁零售企业、经销商企业转型B2B,大有作为

摘要: 互联网飞速的发展带动了B2B行业的迅速崛起,成为电子商务市场的主旋律,目前的大型连锁零售企业、中小型连锁企业、经销商企业都在快速转型B2B。

 

HULIANWANGFEISUDEFAZHANDAIDONGLEB2BXINGYEDEXUNSUJUEQI,CHENGWEIDIANZISHANGWUSHICHANGDEZHUXUANLV,MUQIANDEDAXINGLIANSUOLINGSHOUQIYE、ZHONGXIAOXINGLIANSUOQIYE、JINGXIAOSHANGQIYEDOUZAI。

SUIZHEDIANZISHANGWUCONGXINXICHUANDIXIANGGENGSHENCENGCIDEGONGYINGLIANZHENGHEJIEDUANFAZHAN,B2BDIANSHANGYIJINGCONGZAOQIDEXINXIZHANSHI,DAOCUOHEJIAOYI、ZIYINGJIAOYIZHUANBIAN。ZHIJIEJIERUJIAOYIHUANJIE,RANGALIHEHUICONGZHEIXIELAOPAIDEB2BFANERMEIYOULEYOUSHI,JIAOYIXINGDEB2BDIANSHANGPINGTAIBEIYUELAIYUEDUODEQIYEKANHAO。

为什么连锁企业要转型B2B?分析可能主要有以下几个原因:

应对当前市场形势的需要:

DUIXIAODIANGONGHUO、DUIJIGUAN、QISHIYEDANWEIGONGHUO,BENLAISHIYIWANGLIANSUOQIYE“KANBUSHANG”DESHENGYI。DANSHIZAIMUQIANYANJUNDELINGSHOUSHICHANGHUANJINGXIA,XINDIANKAIDIANJINSHEN、YIKAIMENDIANYEJIXIAHUADEHUANJINGXIA,BIXUYAOKAITUOXINDEYEJIZENGZHANGDIAN。BUDEYI,YIWANGKANBUSHANGDESHENGYI,XIANZAICHENGLE“XIANGBOBO”,CHENGLEQIYEZHANLVEXINGZHUANXINGFANGXIANG。

发挥企业的供应链商品组织能力:

广东11选5CAIGOUPINGTAISUOHANGAIDESKUGAODAWANGE,ZHUYAOFENWEIZHIYINGSHANGPINHEPINGTAIRUZHUSHANGHUSHANGPINLIANGLEI。ZIYINGSHANGPINJUYOUCHENGSHUWENDINGDESHANGPINQUDAOJIYANGEKEKAODESHANGPINPINZHI;ERPINGTAISUOYINRUDEHEZUOSHANGHU,YEJUNWEIJINGGUOYANGESHENHEQUEBAOQIJINGYINGNENGLIJISHANGPINPINZHIDESHANGJIA,ANQUANFANGXIN,YITUOFENGFUDESHANGPINPINLEI,CAIGOUPINGTAIKECHONGFENMANZUBUTONGCENGCI、BUTONGXUQIUDECAIGOUSHANGHU。

巩固自身的商品组织地位:

ZAIDANGQIANBAOKUOBAOJIE、KEKOUDENGZHONGDUOKUAIXIAOPINPINPAICHANGJIAMIANLINBIJIAOYANZHONGDESHICHANGWEISUO、YEJIXIAHUADESHICHANGYALIMIANQIAN,LIANSUOQIYETONGGUOFAHUIZISHENDEYOUSHI,KAIFAXINDESHICHANGQUDAO,ZENGJIAXIAOSHOU,KUODAXINDESHICHANGFENE,DUISHULIZAIPINPAICHANGJIADANGZHONGXINDESHICHANGYINGXIANG、ZHENGQUCHANGJIADEZHENGCEQINGXIE、HUOQUGENGDUODEZIYUAN、GONGGUZISHENDESHANGPINZUZHIDIWEIJIANGHUIQIDAOFEICHANGZHONGYAODEZUOYONG。

盘活自身的企业资源:

广东11选5ZAILIANSUOLINGSHOUXINKAIDIANJIBENTINGZHIDEHUANJINGXIA,RUHEPANHUOHAOQIYEZIYUAN,SHIQIYEDECAIGOUZIYUAN、WULIUZIYUAN、PEISONGZIYUAN、RENLIZIYUANDEDAOGENGHAODEFAHUI,WEIQIYEFAZHANZHURUXINDESHENGJIYUHUOLI,SHIDANGQIANLIANSUOLINGSHOUQIYETEBIEXUYAOKAOLVDEYIGEWENTI。

WEICI,PINGTAIYAOZHENGHECAIGOUZIYUAN。JIANLIQIDEQUYUGONGYINGLIANDEJUEDUIYOUSHI,TONGSHIDAZAOLEYITAOGAOBIAOZHUNDEZIJIANWULIUTIXI,TIGONGWANSHANDEZHONGJIANCHULINENGLI,GAOXIAOQIEJUYOUKUAISUFANYINGLI。

抓住机遇切入新的市场领域:

广东11选5ZHUYAOZHENDUIZAIBIANLIDIAN、JIUDIANJISHITANG,YIJIQISHIYEDANWEIBANGONGCAIGOU。JINRUXINDESHICHANGLINGYU。DUIYUBIANLIDIAN,TONGGUOXIANDAIHUAGONGYINGLIANDEQIERU,LAI“FUNENG”ZHONGXIAOBIANLIDIANTEBIESHIFUQIDIANDEJINGYINGNENGLI;DUIYUJIUDIANJISHITANG,FAHUISHENGXIANSHICAIFANGMIANDEYOUSHI,ZAIBAOZHENGJIAGEJICHUSHANG,CONGYUANTOUSHANGTIGAOCANYINXINGYESHIPINANQUAN;ERDUIYUQISHIYEDANWEICAIGOU,ZHENZHENGBANGZHUQISHIXIANYANGGUANGCAIGOU,ZHEIYESHIXUDUOQISHIYEDANWEICAIGOUYIZHIYILAINANYIJIEJUEDETONGDIAN。ERLIQUNCAIGOUPINGTAIZHENGSHILIQUNJITUANZAIB2BLINGYUQUANXINTANSUO,RANGCAIGOUGENGJIADESHENGSHISHENGLISHENGXIN。

MUQIANKAN,LIANSUOLINGSHOUQIYE、JINGXIAOSHANGQIYEZHUANXINGB2BYIJINGCHENGWEIQIYEZHUANXINGDEZHUYAOFANGXIANGZHIYI。

广东11选5DUIBIMUQIANDEKUAIXIAOPINB2BLINGYUPINGTAIQIYE,LIANSUOLINGSHOUQIYE、JINGXIAOSHANGQIYEJUBEIXIANZHUDEGONGYINGLIANZUZHINENGLI、DUIQUYUSHICHANGJIAOQIANGDEPINPAIYINGXIANGLI、DUIKUAIXIAOPINXINGYESHUXI、JIAOQIANGDEFUWUZHONGDUANNENGLIYIJIJIAOQIANGDEWULIUPEISONGNENGLI。

面对新的市场环境,结合近期对B2B市场领域调研情况的分析,未来,快消品B2B将会发生哪些变化?如何应对?

供应链商品组织能力将成为平台比拼的核心:

MANZUXIAODIANDEYIZHANSHIGONGHUO、GENGHELIDEJIAGE、GENGDUODECUXIAOJIANGCHENGWEIPINGTAIQIYEJINGZHENGDEZHONGDIAN。

XIAODIANXUANZEPINGTAISHOUXIANSHIYAOKANSHANGPIN。SHANGPINFENGFUDU、JIAGE、CUXIAOSHIYINGXIANGXIAODIANDEZHUYAOYINSU。

DUIBIMUQIANDEPINGTAIQIYELAIJIANG,LIANSUOLINGSHOUQIYE、JINGXIAOSHANGQIYEJUBEIMINGXIANDEGONGYINGLIANSHANGPINZUZHINENGLI,BULUNSHISHANGPINDEFENGFUCHENGDU、YOUJIAODADEQIYEGUIMOZUOBAOZHENGDEJIAGEYOUSHI、HAIYOUDUONIANLAIZHUANYEDELINGSHOUCUXIAOJINGYANDENGFANGMIANJUBEIMINGXIANYOUSHI。

服务终端的能力将成为竞争的重点:

LIANSUOLINGSHOUQIYE、JINGXIAOSHANGQIYEJUBEIZHIDAOXIAODIANDENENGLI,BULUNSHIQIZHIDAOQIDUIMENDIANDEGAISHAN、HAISHIJINGYINGNENGLIDETISHENGDOUJUYOUXIANTIANDETIAOJIAN。

广东11选5TONGSHI,ZAIDANGDIDEQIYEPINPAIYOUSHI,YEJIANGCHENGWEIXIYINXIAODIANXUANZEDEZHONGYAOTIAOJIAN。

物流效率将成为平台取胜的关键:

广东11选5ZAICIQINGKUANGXIA,WULIUXIAOLVJIANGCHENGWEIPINGTAIQIYEJINGZHENGDEGUANJIANJUCUO。KANSHEIDESHIJIANGENGDUAN、GENGKUAI、GENGZHUNSHI。JIANGCHENGWEIYINGDEDEXIAODIANXUANZEDEZHONGYAOFANGMIAN。

增值服务将成为吸引小店的重点:

YUCITONGSHI,KANSHEINENGWEIXIAODIANDAILAIGENGDUODEZENGZHIFUWUYEJIANGCHENGWEIPINGTAIJINGZHENGZHONGDIAN。TONGGUOZENGZHIFUWUBANGZHUXIAODIANTISHENGSHOURU、XIYINKELIUYEJIANGHUIYINGXIANGXIAODIANDEGUANZHU。

MUQIANKAN,SUIZHELIANSUOLINGSHOUQIYE、JINGXIAOSHANGQIYEZHUANXINGJIARUB2B,XINGYEJINGZHENGJIANGHUIJINYIBUJIAJU。YEJIANGHUIZHUTUIXINGYECHAOXIANGGENGHAODEMUBIAOJIAKUAIFAZHAN。

广东11选5DANGRAN,CHUANTONGQIYEZHUANXINGB2BXUANZEYIGEHAODEZHUANYEDEJISHUFUWUSHANGLAI,GENGNENGDAILAI1+1DAYU2DEXIAOGUO。SHUSHANGYUNZUOWEIDIANSHANGRUANJIANKAIFAFUWUZHUANJIA,QUBIEYUQITADIANSHANGRUANJIANKAIFAFUWUGONGSI,BUJINNENGPINGJIEDUONIANDEDIANSHANGRUANJIANKAIFAJINGYANWEICHUANTONGQIYETIGONGYIZHANSHIDIANSHANGJIEJUEFANGAN,ERQIEJIYUJIXUZHUANXINGDECHUANTONGQIYEJISHUSHANGDEZHICHI,BANGZHUQIYEKUAISUKAITUOXIANSHANGQUDAO,SHIXIANWANGLUOFENXIAO。

 

文章来源:http://www.shushangyun.com/article-3077.html

作者:云朵匠 | 数商云(微信ID:shushangyun_com)

【数商云www.shushangyun.com】专注为企业提供服务,长期为大中型企业打造数据化、商业化、智能化的B2B,为传统企业搭建一站式B2B平台闭环体系,实现B2B电商系统数据互通、全链融合,综合提升平台运营效率与平台收益。

声明:文章"大中型连锁零售企业、经销商企业转型B2B,大有作为"为<麦多商城系统>原创文章,转载请注明出处,谢谢合作!
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