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这才是经营新零售O2O的正确姿势

摘要: 无论大企业还是小门店,电商巨头还是老牌商超,这些日子都在捣鼓新零售,理论上也就是之前所说的O2O,那究竟该怎么经营好这个新兴模式呢?

 

WULUNDAQIYEHAISHIXIAOMENDIAN,DIANSHANGJUTOUHAISHILAOPAISHANGCHAO,ZHEIXIERIZIDOUZAIDAOGUXINLINGSHOU,LILUNSHANGYEJIUSHIZHIQIANSUOSHUODEO2O,NEIJIUJINGGAIZENMEJINGYINGHAOZHEIGEXINXINGMOSHINI?

第一,相匹配的物流系统

广东11选5XINLINGSHOUHUOO2ODIANSHANGPINGTAIDEHEXINDOUSHISHIXIANSHANGYUXIANXIADEJIEHE,RANERZAIYIQIAN,DANCHUNDEXIANXIAMENDIANFUWUFANWEIZHIFUSHEDAOZHOUBIANDIQU,JUYOUHENQIANGDEDIYUXING。  

CHUFEINIZHIYONGXIANSHANGQUDAOLAIZUOXUANCHUAN,DANZHEIYANGJIUYOUDIANDACAIXIAOYONG,CHENGBUSHANGXINLINGSHOULE。BURAN,XIANXIAGENXIANSHANGRONGHE,DAZAOXINLINGSHOUHOU,YINWEIWANGLUODEXINGZHI,RANGMENDIANDEFUWUFANWEIYIXIAZIKUODADAOQUANSHISHENZHIQUANSHENGQUANGUOLE,YINCIXIANGPIPEIDEWULIUXITONG,SHIFEICHANGYOUBIYAODE;BURANDEHUASUOWEIDEXINLINGSHOUYEJIUMEIYOUYIYILE。

第二,新零售的思维不一样了

CHUANTONGDEMENDIANHUOQIYEHENDUOQINGKUANGXIASHIMEIYOUMUBIAOQUNTIDIZUOYINGXIAO,SHENZHIYAOZHAODAOQITAFENXIAOSHANGHUOGUANGGAOSHANGBANGMANG,DAOZHILEGAOANGDEYINGXIAOFEIYONG,CONGERYINGXIANGDAOJINGYINGMOSHIDEQITABUFEN。YUQIXIANGFAN,XINLINGSHOUYINWEIYOULEXIANSHANGQUDAO,YIXIANSHANGWEIZHUYAOXUANCHUANHETUIGUANGFANGSHI,YINCIMIANDUIDEQUNTISHIZHIJIEDEKEHU,YINCIWOMENDEJINGJIMOSHIYINGGAIYIKEHUWEIZHU,TUIGUANGDESHOUDUANYUFANGFAYESHI;ZHEIYERANGWOMENYOUGENGDUODEJINGLIQUYANJIUKEHU,RANGZIJIGENGLEJIEKEHU。

第三点,新零售效应

ZAICHUANTONGJINGJIZHONG,BOLIDUOXIAODUIYUSHITIDIANLAISHUOSHIYIBASHUANGRENJIAN,YIFANGMIAN,BOLIDUOXIAODEQUEWEIMENDIANZENGJIALECHENGJIAOLV,DANLIRUNFANGMIANBINGWUDUOSHAOQUBIE,HAIDEWEICIFUCHUGENGDUODEHANSHUI,ZUIZHONGYAODEYIDIANSHI,JIANGDILEMENDIANDEGUZHI。

DANZHEIDIANZAIXINLINGSHOU(O2O)ZHONGZEBURAN,YOUGUOWANGGOUJINGYANDEPENGYOUXIANGXINDOUSHENYOUTIHUI,ZAINIDASUANWANGGOUMOUYIJIANCHANPINSHI,SHAIXUANXUANXIANGQIANYISHIDIYIGEANDEDOUSHI“XIAOLIANG”,ZAIKANPINGJIA。YIXIAOLIANGZUOWEIPINGPANKESHUOSHIDIANSHANGZHONGRENMORENDEGUIZE,ZHEIZAIXINLINGSHOU(O2O)SHIYIYANGDE,ZHEIJIUSHIXINLINGSHOUXIAOYING。YINCISHITIYUXINLINGSHOUDEJINGYINGFANGFAZAIMOUXIESHIHOU,ZHENDESHIBEIDAOXIANGCHIDE。

广东11选5JIEXIALAIYAOTANDE,SIYIWEISHIWEILAIHENZHANGSHIJIANXINLINGSHOU(O2O)YAOZHUADEZUIZHONGYAOYIDIAN:YONGHUTIYAN。SHENZHIXIXINXIANGXIANG,XINLINGSHOUBAXIANSHANGYUXIANXIAXIANGJIEHE,BUZHENGSHIWEILETIGAOYONGHUTIYANMA?WULUNYONGHUXIANGWANGGOUHAISHIDAOMENDIANTIYAN,DOUNENGMANZU,SHIMIANSHANGDEGEZHONGTESETIYANDIAN,YEZHENGSHIWEILEYINGZAOBUTONGDEYONGHUTIYAN,ZENGJIAMENDIANDEJIYIDIAN,JIASHENYONGHUDUIQIDEYINXIANG。

DANGYONGHUDIYICILAIDAOMENDIANDEWANGZHAN,HUOZHENSHITIYANDIAN,GANSHOUDAOZUITEBIEDEGOUWUTIYAN,NEIMENIBIANCHENGGONGLEYIBAN,ZHEIYESHIXINLINGSHOU(O2O)ZAIZHUIQIUDE。YINWEIDAJIADESHENGHUOSHUIPINGDOUYUELAIYUEGAO,CHULESHIHUIWAI,GENGDUODEYONGHUKAISHIZHUZHONGFUWU,YONGHUTIYAN,KENDINGHUICHENGWEIWEILAIXINLINGSHOU(O2O)CHENGGONGYUFOUDEJUEDINGYINSUZHIYI。

DUIYUXINLINGSHOU、O2OSHANGCHENGXITONGWEILAIDEFAZHANSHEIYEWUCONGDINGLUN,DANWEILAIBUYUAN,XUANRENKEZHE,KEYICHANGSHIERWEI,WEIWEILAIZUOHAOJINGYANCHENDIAN,JIHUIJIYUYOUZHUNBEIZHE,XUANFOUZHE,KEYIDENGDAISHIJIANDEGONGZHENGPINGPAN,SIJIERDONG,WEIBISHIQUXIANJI。XIWANGSHUSHANGYUNXIAOBIANDEZONGJIEHUIJIYUNIo2oSHANGYEMOSHIYUNYINGCEHUIYOUYIDINGDECANKAOJIAZHI。

 

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作者:云朵匠 | 数商云(微信ID:shushangyun_com)

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