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直击O2O电子商务模式的要害

摘要: O2O电子商务作为一种新兴的电子商务模式,已渐渐被大众熟知。O2O电子商务是通过整合线上线下的资源,从而实现线上购买、线下消费的模式。

 

O2ODIANZISHANGWUZUOWEIYIZHONGXINXINGDEDIANZISHANGWUMOSHI,YIJIANJIANBEIDAZHONGSHUZHI。O2ODIANZISHANGWUSHITONGGUOZHENGHEXIANSHANGXIANXIADEZIYUAN,CONGERSHIXIANXIANSHANGGOUMAI、XIANXIAXIAOFEIDEMOSHI。ZHEIZHONGMOSHISHIBIHUICHENGWEIJIANGLAIDIANZISHANGWUDEYIGEZHONGYAODEFAZHANQUSHI,SHICHANGSHANGBUJINYIXIECHUANTONGDEDIANSHANGXINGYEKAISHISHEZUO2OSHANGWUMOSHI,ERQIEXUDUOCHUANTONGDEYEWUYEZHUNBEIBUJUO2OYEWU。BENWENCONGZHENGTISHANGFENXILEO2OMOSHIDEYAOHAI,TAOLUNLEWEILAIO2ODEGAIJINFANGXIANG。   

1、O2O模式的要害之一:渠道为王

CHUANTONGQIYEYIYUDAJIANO2OSHANGCHENGXITONGMOSHI,SHOUDANGQICHONGDENANGUANHEMAFAN,JIUSHIQIYEYUCHUANTONGDEJINGXIAOSHANG、ZHONGDUANMENDIAN、MENDIANDAOGOUYUANZHIJIANDELIYIRUHEZHONGXINFENPEIDENANTI。

广东11选5CHUANTONGCHANYEDEQUDAOJIEGOU,SHICENGCENGDAILIHECENGCENGLIYIJIELIUDEMOSHI。O2OMOSHI,ZEYAOQIUQIYEZHIJIEWEIZHONGDUANMENDIANJIANLIMENDIANZHUANSHUDEO2OSHANGCHENGPINGTAI,YIMENDIANO2OPINGTAIZHIJIEMIANDUIXIAOFEIZHE。

ZHEIYANGDECAOZUOMOSHI,WANQUANDAPOLECONGQIANCHUANTONGDEQUDAOJIAZHILIAN。

2、O2O模式的要害之二:传统供应链

广东11选5GEXINGHUADINGZHIDETEZHENGYOUSANGE:GEXINGHUA、GENGDUOPINLEIHEXUQIUDESHENDUXIFEN。

个性化定制趋势,带来的是个性化解决方案商业模式。该模式具有几个显著的特点:

ZAICHANPINCENGMIAN:DUOPINLEI、DUOPINZHONG、XIAOPILIANG。

广东11选5ZAISHEJICENGMIAN:MOKUAIHUA、CAIDANSHIDINGZHIHUOANXUHUA、SHENDUHUADINGZHI。

ZAIPINPAICENGMIAN:GEXINGHUA、QINGGANHUA。

ZAISHENGCHANCENGMIAN:ROUXINGSHENGCHAN。

ZAIGONGYINGLIANFANYINGSUDUCENGMIAN:KUAISUFANYING。

ZAIJIAZHILIANHEZUOCENGMIAN:PINGTAIXIEZUO。

广东11选5YAOWANCHENGYISHANGLIUGECENGMIANDEDINGZHIXUQIU,QIYEBIXUZAICHANYELIANGUANJIANHUANJIEDEKONGZHI、DINGZHISHENGCHANYUJISHUDEGAIZAO、DINGZHIJIAGEYUZHOUQIDENGWENTISHANG,TIGONGYITAOWANZHENGDEJIEJUEFANGAN,QINANDUSHIHENDADE。

DANGXUYAOWANCHENGANXUDINGZHIDESHIHOU,QIYEYAOWEICITICHUYITAOWANZHENGDECONGGENBENSHANGJIEJUEWENTIDEJIEJUEFANGAN,BANGXIAOFEIZHEJIEJUEWENTI。

3、O2O模式的要害之三:商业模式再造

广东11选5ZAICHUANTONGQIYEJIESHOUHULIANWANGXINXIHUAGAIZAOHESHIXINGO2OMOSHIZHIQIAN,CHUANTONGQIYEBIXUTIQIANDUISHANGYEMOSHIJINXINGZAIZAO。

广东11选5YINWEI,DANGQIYEHAIMEIYOUKANQINGCHUWEILAIDEZHONGJU,BINGYIZHONGWEISHIDIWEIZHONGJUQUZHONGSUZISHENSHANGYEMOSHI、ZUOHAOMOSHIBUJUDESHIHOU,JIUMAOMAORANDIJINXINGHULIANWANGGAIZAOZHUANXING,WEILEHULIANWANGERHULIANWANG,JIUSHIBIRONGYIDAOZHIXIAZIMOXIANG、NANYUANBEIZHEDEJIEJU。

O2OMOSHIGAIBIANLECHUANTONGCHANYEDEJIAZHICHUANGZAOFANGSHI、JIAZHICHUANGZAOTIXI、JIAZHIHUOQUFANGSHIYIJIDIANFULEQIYEYUQIYEZHIJIANDEBIANJIE,ZHEIJIUYIWEIZHE,CHUANTONGQIYEYIDANYAOZHUANXINGO2O,JIUBIRANYAODUICHUANTONGSHANGYEMOSHIJINXINGZHONGGOU。YINCI,WOMENKEYIZHEIYANGSHUO,“SHANGYEMOSHIZHONGGOU”,JIUSHICHUANTONGQIYEO2ODIANSHANGPINGTAIZHUANXINGDEDISANGE“YAOHAI”。

 

文章来源:http://www.shushangyun.com/article-918.html

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作者:云朵匠 | 数商云(微信ID:shushangyun_com)

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