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传统制造企业转型B2B电商平台是必然选择

摘要:广东11选5 在“互联网+”时代,虽然面对中国制造业资金缺乏、利润微薄、品质偏低等“短板”问题,但是B2B电商平台建设也迎来了爆发式的发展契机。一站式电商行业解决方案服务商【数商云】解释,越来越多的传统企业步入互联网转型之中

 

广东11选5ZAI“HULIANWANG+”SHIDAI,SUIRANMIANDUIZHONGGUOZHIZAOYEZIJINQUEFA、LIRUNWEIBO、PINZHIPIANDIDENG“DUANBAN”WENTI,DANSHIB2BDIANSHANGPINGTAIJIANSHEYEYINGLAILEBAOFASHIDEFAZHANQIJI。YIZHANSHIDIANSHANGXINGYEJIEJUEFANGANFUWUSHANG【SHUSHANGYUN】JIESHI,YUELAIYUEDUODECHUANTONGQIYEBURUHULIANWANGZHUANXINGZHIZHONG,B2BSHIZHIQIYEYUQIYEZHIJIANTONGGUOHULIANWANGJINXINGSHUJUXINXIDEJIAOHUAN、CHUANDI,KAIZHANJIAOYIHUODONGDESHANGYEMOSHI。 

国内B2B主要经历了两个阶段

1.信息阶段

GONGYINGLIANB2BDIANSHANGCHENGWEICHUANTONGQIYENIXIDEWUQI,ZHUYAOSHIJIEJUEXINXIBUDUICHENGXINGDEWENTI,TONGGUOJIANLIWANGLUOB2BPINGTAI,RANGMAIMAISHUANGFANGFABUGONGQIUXINXI,BICISHANGYEXINXIDEGOUTONGJIAOLIU,ZAIZHEIGEGUOCHENGZHONGCHANSHENGLEXINDESHANGYEJIHUI。

2.服务阶段

广东11选5YEJIUSHIMUQIANGUONEIGEXINGYEB2BZHENGZAIJINGLIDEJIEDUAN,RUJINB2BBUJINJINZHISHIJIEJUEXINXIBUDUICHENGWENTI,CONGSHOUGUANLIDAOKEHUFUWU,DAOGONGJICESHENGCHANGONGYINGLIANDEGAIGE,ZHEISHIYITAOXINGYEQIYETISHENGXIAOLV、ZHONGPEIZIYUAN、JIANGDICHENGBENDEJIEJUEFANGAN。

JINNIANLAI,JINGJICUNZAILIANGDAWENTIDAOZHIB2BXINGYEDESHANGJIDEYIBEIRENMENWAJUE:YISHICHANNENGGUOSHENG,SHIDEYUANBENQIANGSHIDEDAZONGSHANGPINSHANGYOUMAIJIABUDEBUFANGDISHENDUAN,CANYUDAOWANGLUOCUOHEJIAOYIZHONG;ERSHIQIYECHENGBENSHANGSHENG,ZHEISHIDEQIYEXIAYOUMAIJIABUDEBUXIANGJINGXIGUANLIYAOLIRUN,XIANGGONGYINGLIANYAOLIRUN。ZHEIXIEDOUSHIDEB2BDEBAODIANTIQIANDAOLAI。

关于B2B的发展呈现出以下几个特点:

1 行业巨头转型成为平台方

广东11选5GONGJICEGAIGEGUANXIDAOZHONGGUOJINGJIZHUANXINGDEPINGWENLUODI,YOUQISHIZHONGGUOCHUANTONGQIYEDEZHUANXINGSHENGJI,WEILAIYIZHONGDIANXINGYE、TESECHANYEWEIJICHUDEB2BDIANSHANG,JIANGWEIZHONGGUOGAODUANZHIZAOYEHEXIANDAIFUWUYEDEFAZHANFUYUXINDONGNENG。

2 垂直B2B平台服务越做越深

CHUIZHILEICHANPINCHUIZHILEIB2BPINGTAITONGGUOJUJIAOYOUSHIPINLEI,ZAICHANPINHEFUWUSHANGZHUANZHUGEZIXINGYETEDIAN,XINGCHENGZHUANYEBILEI。

3 地方特色产业群的“互联网+”

GUONEIHENDUODIQUDOUYOUZIJIDECHANYEJIQUN,SUIZHE“GONGJICEGAIGE”HE“ZHONGGUOZHIZAO2025”DETICHU,YIZHONGDIANXINGYE、TESECHANYEWEIJICHUDEB2BDIANSHANG,TONGGUODATONGSHANGXIAYOUCHANYELIAN,CUJINCHANYEYOUHUAZHONGZU,JUHEDANGDICHANYEDAIDEHAOSHANGJIA、HAOHUOYUAN,ZAIB2BDIANSHANGPINGTAISHANGGOUJIANZHUANSHUMAICHANG,TONGSHIZHENGHEXIANSHANGXIANXIAFUWUXINGZIYUAN,DIAODONGZHENGGECHANYELIANYOUJIANDANDEKONGJIANJIJUXIANGZHUANYEHUA、XITONGHUAJIJU,XINGCHENGSHANGXIAYOUDELIANGXINGHUDONG。

ZHEIZHONGZUTUANSHIDEB2BFAZHANMOSHINENGXIANZHUTISHENGCHUANTONGCHANYEDAIDEFUSHEFANWEIHEJINGZHENGYOUSHI,BUJINNENGTISHENGCHUANTONGCHANYEDAIDEFUSHEFANWEIHEJINGZHENGYOUSHI,TONGSHIHAINENGSUISHIGENJUSHICHANGFANKUIDEXUQIU,JILICHANYEDAINEIZHIZAOSHANGDEYOUHUADIAOZHENG,DAIDONGCHUANTONGCHANYEDAIZHUANXINGSHENGJI。

传统转型互联网之困

CHUANTONGZHUANXINGHULIANWANGZHIKUNCHUANTONGQIYELIJIEHULIANWANGSIWEIBUNAN,NANJIUNANZAIDANGCHUANTONGQIYEJIESHOU、BINGQIERENKEYIZHONGSIWEIFANGSHISHI,SUIZHIDAILAIDEHOUXUGUOCHENGZHONGNENGBUNENGZAIHULIANWANGSIWEIFANGSHIXIA,DUIQIYEJINXINGBIANGEZHEIYEJIUJIESHILEHULIANWANGSIWEIDEZHONGYAOXING——HUIYINGXIANGDAOHOUXUCHUANTONGQIYEZHONGZHONGDIAOZHENG、BIANGE,YOUQISHIDUIZUZHIJIAGOUYUYUNYINGFANGSHIDECHONGJI。

QISHICHUANTONGGONGYEQIYEFENFENGANTANZHUANXINGNAN,CHULEGONGYEQIYEZISHENDEYUANYIN,CHUANTONGB2BDIANSHANGPINGTAIDECHENJIUMOSHIYEDAILAIHENDADEJUXIAN。

YIFANGMIAN,CHUANTONGGONGYEQIYEDUIHULIANWANGQUEFAYINGYOUDEMINGANDU,XIANGDUIYUKUAIXIAOXINGYEDEDIANSHANGHUAYIJINGMANLEYIDAJIE,MUQIANDADUOSHUCHUANTONGQIYEMEIYOUZIJIDEDIANSHANGTUANDUI,ZAIZHUANXINGLUSHANGMIANLINWURENKEYONGDEGUANJIANNANTI,ZAIJIASHANGLIRUNLVPIANDIDEZHONGXIAOGONGYEQIYEYINGLINENGLIYOUXIAN,NANYIWEIDIANSHANGHUAZHUANXINGTIGONGCHONGZUZIJIN,KANGFENGXIANNENGLIPUBIANJIAODI。

LINGYIFANGMIAN,CHUANTONGB2BDIANSHANGPINGTAIYUNYINGMOSHIXIANGDUILUOHOU,KAOSHOUQUHUIYUANFEI、GUANGGAOFEI、KAIHUFEIYIJIXINXIZHANSHIFEIDENGFANGSHIYINGLI,XIAOGUONANYIBAOZHENG,JIWUFAWEIZHONGXIAOQIYEDAILAIXIANGYINGDEXIAOSHOUYEJI,GENGBUNENGWEIZHONGXIAOQIYETIGONGYITIAOZUIYOUDEDIANSHANGHUAZHUANXINGZHILU。

ZAI“HULIANWANG+”SHIDAI,SUIRANMIANDUIZHONGGUOZHIZAOYEZIJINQUEFA、LIRUNWEIBO、PINZHIPIANDIDENG“DUANBAN”WENTI,DANSHIB2BYEYINGLAILEBAOFASHIDEFAZHANQIJI。SUOYI,XINXINGDEB2BYINGGAISHICHUANTONGQIYEDAPOYIWANGB2BPINGTAIZUODIZHUDEJIUMOSHI,JIEZHUYUNJISUANSaaSFUWU(RUSHUSHANGYUN)CHUANGJIANZIJIDEZHUANSHUDIANSHANGPINGTAI,TONGGUOZHEIGEPINGTAIJIANLIWENGUDEGENJUDI,ZAICONGRONGBUJUFAZHAN。

 

文章来源:http://www.shushangyun.com/article-253.html

作者:云朵匠 | 数商云(微信ID:shushangyun_com)

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